China becomes attractive market Kenyan flower growers
But as many investors continue to take interest in flower farming, exploiting new markets with huge potential for a sustainable supply is becoming an inevitable aspect in the industry.
And China has turned out to be a potential destination for high value roses.
"We are focusing more on Asia and China in particular because the EU market has so many players and the rate of expansion in Kenya is higher than the growth of the EU market," said Pigeon Blooms Managing Director Eliud Njenga, whose farm exports roses to China.
"Penetrating into the Chinese market would neutralize monopolization of prices thus benefiting flower farmers in the country in the long-term," Njenga told Xinhua in an interview in Naivasha, the country’s flower capital.
Creating an enabling environment for direct flights between the two countries largely boosts exportation of flowers from Kenya to China as Njenga argues.
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