Minichamp's mushroom growing kits for home-use will soon cross the European borders. In China, a purchaser has been found for the kits, and in the Middle East, consumers will also soon start growing their own mushrooms. Marc Domaniecki discusses the discovery of new markets.
Marc Domaniecki at IPM Dubai
Time for new sales territories
"Most European buyers know that we have them. It's not a product they buy weekly, but it's a promotional product," says Marc Domaniecki of Minichamp about the company's mushroom growing kits for home use. "That meant we as Minichamp reached the top of our market. It was time for new sales territories." Therefore, he travelled to Beijing last year. At a trade show in Beijing, he showed the company's mushroom growing kits: mushrooms (white and brown), oyster mushrooms (grey and yellow), and shiitake. And with success: serious relations were established in China. "One of the interested parties was so enthusiastic that he even came to Horst to take a look at our company," Domaniecki says. "Quite extraordinary, our rather small company is now one of the few companies in the Dutch mushroom trade who will begin export to China shortly."
The mushroom growing kits
Safe
Early in March, Domaniecki will go to China to settle the final details, and then the growing kits can be shipped. Domaniecki is not at all afraid of Asian copycats. "That our product is from the Netherlands, is exactly the reason why purchasers want it. Food safety is important in China, and thanks to the import stamp, consumers have faith in it."
But there is more intercontinental activity for the company. Following the WOP in Dubai, a container full of growing kits was also sold to the Middle East. It will be shipped in the first quarter of 2015. "You never know beforehand if a trade show like that will yield anything," Domaniecki says. "But if you stay at home, you know for sure that you won't find any new buyers."
Minichamp will be present at the IPM Essen in Hall 9.0, standnumber 9A58.
For more information:
Minichamp
Marc Domaniecki
Ruttenweg 2
5961 PR Horst
+31(0)6 13113578
+31(0)77 3987926
[email protected]
www.minichamp.nl
Minichamp will be present at the IPM Essen in Hall 9.0, standnumber 9A58.
For more information:
Minichamp
Marc Domaniecki
Ruttenweg 2
5961 PR Horst
+31(0)6 13113578
+31(0)77 3987926
[email protected]
www.minichamp.nl
