US: Kalettes take media by storm

Kalettes, the new vegetable hybrid of kale and brussels sprouts, have received much acclaim from both consumers and media. Having just been named on the 12 Food Trends Coming in 2015 list by Fine Dining Report, and appearing in the Elle Magazine 25 Things You Need to Know About This Fall list, Kalettes are having their moment in the spotlight. A string of articles about the new vegetable have appeared in print publications this fall including Women’s Health, Good Housekeeping, Prevention, Shape, Self, EveryDay with Rachael Ray and Family Circle. They were even the featured photo in a Thanksgiving dinner article printed in the New York Times.

The outstanding publicity has increased consumer demand for Kalettes. Supply is increasing as several of the growers have started harvesting and selling Kalettes but continues to be limited with some of the other growers. Production is expected to increase as more growers start to harvest in the coming months.

Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England. The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods.

Tozer Seeds has exclusive marketing agreements with six companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are: 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. As part of the agreement, Kalettes seeds will be sold by Johnny’s Select Seeds to small farmers and home growers.

Kalettes are available to both retailer and food service distributors directly through the companies. To learn more, please visit www.kalettes.com/trade-information.

For more information:
Paj Ann Herr
Golden Sun Marketing
Tel: +1 763-951-2005
Email: pajann@goldensunmarketing.com

Publication date: Mon 15 Dec 2014