Based on Haifa’s proprietary polymer coating technology, the new plant will increase the Group’s CRF production capacity, adding 16,000 MTPA to Haifa’s global CRF production. The production facility will also enable Haifa to effectively serve the North American market, bringing both production capabilities and the supply chain closer to its business partners. Expected to become operational by the first quarter of 2015, the new plant will employ a workforce of nearly 20 local people.
“Haifa Group’s new plant demonstrates the strength of the advanced agriculture technology industry in Georgia,” said governor Deal. "This project shows our continued commitment to the companies and workforce that call our state home and I am proud that Haifa Group chose to locate here. Beside of the investment and job opportunities, the new production facility will establish Georgia as a centre of advanced fertilizer technology, serving farmers, nursery owners, and professional turf experts across the country.”
Mr. Nadav Shachar, CEO Haifa Group said: "Our decision to construct a CRF production facility in the USA is part of our global strategy, aiming to meet a rapidly growing demand for Haifa’s advanced fertilizers, with an emphasis on Controlled Release Fertilizers. This significant step reassures the confidence in our long-term growth plans, aiming to open additional plants worldwide, and double our CRF production capacity.
Moreover, the new CRF plant is an outstanding opportunity to tighten our relationship with the North American market. Our business partners will enjoy a reliable and fast supply of Haifa's top quality products, enhancing their offer to their customers”.
Multicote™Haifa’s range of CRF includes products for agriculture, horticulture, ornamentals and turf. Multicote™ products provide plants with balanced nutrition according to their needs throughout the growth cycle. Multicote™ products enhance plant development, improve nutrients use efficiency, save on labour and minimize environmental impact.
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