The Kingdom of Saudi Arabia offers interesting export and investment opportunities. Several surveys indicate that the country is interested in Dutch know-how, innovative technological solutions and products. Participation in this mission is a good opportunity to present your innovative solutions, to explore the market and to extend your relations in the Saudi Market.
Why Saudi-Arabia? Why this industry?
The Kingdom of Saudi Arabia, with a population of 28 million, is the largest individual market in the region. The Agro-Food sector in the Kingdom is witnessing a steady growth rate, due in part to the rapidly increasing population. The country annually imports 85% percent of its food products; horticultural products from The Netherlands, among others, are an important part of these imports. In 2012, Dutch exports of food and agricultural products to Saudi Arabia had a value of € 390 million. The Netherlands is the 2nd largest exporter of agricultural products (after the USA).Some key facts:
- 5.9% - The average agriculture Compound Annual Growth Rate (CAGR) for the last five years
- Over € 8 billion - The Saudi agricultural output in 2011
- Saudi Arabia is the Middle East’s largest individual food importer
- Over 200 new agricultural projects have been given permits in the Kingdom in 2011
- A 5% annual steady growth is recorded in the Kingdom’s food market
Increased Governmental Spending and Investment Diversification
The Saudi Government announced at the beginning of this year its’ highest budget to date: € 136 billion with €12 billion allocated to the agricultural sector. This is in line with the Ministry of Agriculture’s strategy to support the continued growth of the industry. In addition to existing projects, the budget allowance goes to new investments including prestigious horticulture projects to meet the nation’s growing needs.Mission Deliverables
- Introduce participants to senior level officials in government agencies and government-owned firms who are awarding contracts, implementing projects and setting the regulatory framework for the horticulture sector
- Open doors and provide a ground floor marketing opportunity for the untapped and rapidly developing horticulture market in cities in the Kingdom;
- Facilitate one-on-one meetings with local companies in your industry who are potential customers, agents, distributors, or Joint Venture partners;
- Provide comprehensive market background information on the priorities, players, and projects in the horticulture sector.
Draft program (highlights)
Day 1: Arrival in Riyadh, King Khalid International Airport, transfer to hotel and check-inDay 2: Briefing and fieldtrip to prestigious Horticulture project around Riyadh
Day 3: Road show Qassim region in collaboration with Ministry of Agriculture and Chamber of Commerce
Day 4: Road show in Riyadh region in collaboration with Ministry of agriculture and chamber of commerce
Day 5: Departure to Amsterdam, Schiphol
Mission Target group
This trade mission is intended for Dutch knowledge institutes and suppliers of innovative technological solutions/ materials. The mission will be organized for a select group of Dutch organizations.Application Process
Click here for the registration form and terms of participation (PDF)Registration is possible until Monday, April 15, 2014 by returning the registration form to Nesar Moshtaq, Secretary Netherlands-Saudi Arabian Business Council, [email protected]
About the Mission Fee
The fee is € 1.450 (excluding VAT) for members of the MENA Business Council (you may also profit from this discount by becoming a member). For non-members it is € 1.650 (excluding VAT). Not included are expenses for travel and accommodation, as well as individual costs for interpreters and individual transport. The second participant of each company will receive a 50% discount (provided the second participant has the same program as the first participant. Should the second participant wish a separate program, he will be charged the full amount).For more information
Netherlands Council for Trade Promotion
Nesar Moshtaq, Area Manager MENA region,
070-344 563
[email protected]
