All Saints Day originally served to commemorate the saints and martyrs, but has now become a day to commemorate the passing of all loved ones. For many this includes a visit to the cemetery. The most popular and symbolic flower for this event is, and has been for many years, the Chrysanthemum.
It are especially the Spaniards, Italians and French that buy flowers for their loved ones to mark the occasion. Spaniards and Italians like to buy mixed bouquets, while French tend to prefer a flower piece, and the Poles buy mono-floral bouquets. The Chrysanthemum has traditionally been the principal flower associated with All Saints Day. In France and Italy, more than 50% of the mono-floral bouquets bought for the occasion are Chrysanthemum. In Poland this figure even hits 63%. Especially the white and yellow colours are very popular, though in Spain this also applies to the colour red. Besides cut flowers, in Poland people also like to buy plants for All Saints Day, of which, again, 80% is a Chrysanthemum.
Source: FloraHolland consumer panel
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Chrysanthemum as the flower for All Saints Day
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