Gabriel Becerra AFE Chairman Elect

US: AFE elects new leaders to help floral industry bloom

At its annual fundraising dinner on Sept. 19, AFE announced the appointments of Gabriel Becerra as AFE's new Chairman-Elect and Randy Tagawa as the newest Trustee.

Golden Flowers' President Gabriel Becerra begins his term as Chairman-Elect after serving as an AFE Trustee for the past seven years.

"I think the Endowment is extremely fortunate that Gabriel is willing to take on this chairmanship", current Chairman Paul Bachman said. "He is a highly-respected trustee and has had great success in helping the U.S. and Colombian floral industries work together for the common good."

Becerra has a long history of supporting the industry through committee work with the Society of American Florists (SAF), The Flower Promotion Organization (FPO), The Colombian Flower Council, the Association of Floral Importers of Florida (AFIF) and the Wholesale Florist & Floral Supplier Association (WFFSA).

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