IPM ESSEN 2014:

"Future initiative on low-energy greenhouses" subject of IPM Teaching Show"

After the closing date for registration at the end of July, IPM ESSEN 2014 already has a very good booking level even now. All the renowned market leaders have promised to take part in the global fair for horticulture which is once again registering a great demand. The Technology section in particular is extremely popular amongst exhibitors.

Furthermore, increasing internationality can already be foreseen even now. After companies from India showed their products for the first time last year, the number of exhibitors from the South Asian State will rise in 2014. Moreover, Taiwan, Hungary, Poland, Belgium and the Netherlands are planning to enlarge their cooperative booths.



The 32nd IPM ESSEN will take place at Messe Essen on January 28 - 31, 2014. Trade visitors from all over world will be expected. Over 1,500 exhibitors will present their innovative products and services in the Plants, Technology, Floristry and Equipment sections. "The very good participation in the fair shows that the sector is looking into the future actively and optimistically," according to Egon Galinnis, Managing Director of Messe Essen. "For this purpose, IPM ESSEN will offer the right ideas and will give the essential stimuli for a successful horticultural year in 2014."

"Future Initiative on Low-Energy Greenhouses"
The subject of the IPM Teaching Show has been finalised: In 2014, concentrated expert knowledge about the "Future Initiative on Low-Energy Greenhouses", abbreviated as ZINEG, will be available in Hall 1A. Initial results and tendencies of the joint project were already presented at IPM 2013. The objective is to keep the consumption of fossil energy and the carbon dioxide emissions as low as possible by utilising innovative technologies such as solar energy or corresponding thermal insulation. Energy savings of up to 90 percent in comparison with the current standard in production greenhouses are possible.

Top-Class Floristry in the FDF Event Center

The Green City in Hall 1A will once again become a point of attraction for florists from all over the world. Attention will focus on the thrilling live demonstrations on the FDF Event Stage.

Germany's champion florists (Jürgen Herold, reigning Champion of German Florists, Thomas Gröhböhl, Germany's Champion Florist in 2010, and Nicolaus Peters, winner of the German Florists Championship (DMF) in 2008) will show new designs for successful Spring floristry.

Another highlight will be provided by the "Large Annual Calendar of House Plants". On the basis of the campaign which is called "House Plant of the Month“ and is being organised by Blumenbüro ("Flower Office"), the Trend Team of FDF ("Trade Association of German Florists") will demonstrate how florally enhanced potted plants become sales hits. Emphasis will be placed on the soothing effect of potted plants and their representation as a friend and companion for people.




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