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University of Florida releases new strawberry variety

The University of Florida strawberry breeding program has released Florida Sensation, a new cultivar which was previously trialed as FL 09-127. As the trial number suggests, this cultivar was selected as a seedling during the 2009-10 season, and after additional years of scrutiny was tested by grower cooperators in west-central Florida during the 2012-13 season. Plants will be commercially available to Florida growers beginning in fall, 2014.


 Notable characteristics of Florida Sensation based on UF trial data include:

• High early and total yield similar to Florida Radiance;

• Fruit size equal to or greater than Florida Radiance throughout the season;

• Good firmness, intermediate between Florida Radiance (medium firmness) and Winterstar (high firmness);

• Bright red color that maintains fresh appearance postharvest;

• Sweet flavor.

Click here to learn more at southeastfarmpress.com

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