Canada's greenhouse sector continually find ways to innovate
It’s small potatoes compared to Pure Hothouse’s massive tomato, cucumber and pepper operation, but illustrates the company’s innovative mindset. Pure HotHouse trials 50 to 100 new varieties each season, with the goal of improving its existing products and finding new ones.
“We’re not afraid of testing several ideas to see if they’ll work in the marketplace,” says Jamie Moracci, president of Pure Hothouse, which markets and distributes its products under the Pure Flavor brand. “We understand that not everything we try will pan out, but it’s necessary to go through the steps in order to find new products that will give us an edge with retailers and consumers.”
Read the complete interview Moraci of Pure Hothouse and Chris Veilon of Mastronardi at Canadian Manufacturing.com