Full control of the supply information in Flora Holland's new Quality Policy

FloraHolland is introducing a new policy in the fall on quality in sales from export locations via the auction clock. The new policy follows the changing wishes and demands from growers and customers.

Growers wish to have more control over their sales and this in part means taking complete responsibility for supply information. This should improve the reliability of information for customers as they are currently not fully satisfied with this. Customers increasingly use remote-buying or dealing rooms and don't actually see the lots. They need to be able to fully rely on supply information. The new policy is a logical outcome of a pilot that was carried out earlier with the product group Alstroemeria. The introduction will take place per product group using a step-by-step procedure.



With the introduction of the new Quality Policy, the 'reliable supply information' principle is applied. FloraHolland will concentrate on the re-inspection process and will end the current inspection procedure. Sales via Connect have proven that this manner of inspection is no longer in line with market wishes and demands. Here reliability of information is self-evident and hardly ever questioned.

How does the new quality policy work? In the new situation growers take full responsibility for supply information. If necessary, FloraHolland will assist growers in this. FloraHolland will focus on optimising re-inspection for growers and customers. If growers repeatedly exceed the set standard of the re-inspection percentage, paid inspection of their products will be mandatory.

Another important change is that where there is a legitimate complaint about a product, it will always be returned and the discount is no longer given.

Furthermore, the options for re-inspection will widen and improve. It is possible for growers who are not able or willing to take responsibility to have their products inspected for auction by FloraHolland for a fee.

In the coming period the implementation of the new quality policy is being worked out. You will be informed about the content and planning per product group in due course.

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