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Italy: Syngenta Edioso wins Best New Variety Award

After its launch at ASDA in 2012, the success obtained in the UK and the recognition as best variety for 2013, Edioso tomatoes arrive in Italy. 

Soon it will be available on the shelves of national chains and at the moment is being produced in the Tancredi Vincenzo company in Sibari (Calabria), a state-of-the-art company in terms of technological and environmental solutions.

Edioso has the characteristics to meet the needs of producers, retailers and consumers.

Click here to download Edioso's profile.

Vigorous, productive and with regular bunches, Edioso is charming, colourful and bright with an innovative shape and incredible taste and aroma both as a snack or in salads.

It is healthy as it follows Sinergie protocols, the integrated control solution developed by Syngenta to support the competitiveness of Italian productions and comply with the economic, social and environmental sustainability criteria. In fact, Sinergie combines state-of-the-art genetics, protection of crops, useful insects and added value services to maximise the potential and the characteristics of Made in Italy productions.

Edioso is available the whole year round and complies with the quality, sustainability and diversification requisites that the company aims at achieving for its crops and for table tomatoes in particular. A continuous innovation that enables to widen the range thanks to products with new shapes, colours and tastes that can satisfy the latest trends.

The direct collaboration with modern distribution and with a panel group of consumers in Europe contributed to the individuation of consumption trends so that Syngenta could work on specific genetics programmes in order to supply varieties suitable for the whole chain.


www.syngenta.com
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