The ambition
- “ 90% of internationally traded flowers and pot plants by FSI members sustainably produced by 2020.”
The strategy
- Increase the demand for sustainable flowers and lower costs by providing transparency and comparability of the sustainability standards in floriculture and to have an opinion about the level of sustainability of these standards using the FSI Equivalency Tool as an instrument.
- Prepare for the future by addressing sustainability issues in a pre-competitive way through the development of tools and best practices regarding future topics like access to finance, CO2 reduction, human rights, water use reduction, government engagement, waste reduction, use of pesticides and energy reduction. Specific topics can be addressed, and best practices for these topics will eventually raise the sustainability level in the sector by adding them to the FSI Equivalency Tool.
- Create change on the ground by taking joint action on the implementation of impact projects, through coordination of the actions, and the fundraising.
- Improve the reputation of the sector by enabling joint communications about sustainability initiatives from the sector as a whole. This information spreading will lead to more awareness in the sector and can enhance cooperation for sustainability in the flower sector.
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