"European consumers ready to buy Fair Flowers and Plants"
MPS releases new Fair Flowers Fair Plants campaign at IPM Essen
IPM-Essen was chosen for the launch of this new campaign, since the German market is showing growing interest in ‘Fair’ produce. Many exhibitors, presenting top-quality products, make a claim for sustainability. MPS is convinced that Fair Flowers Fair Plants will experience Germany to be a booming market in the next year. Good contacts with major partners give great confidence in this regard. After the Swedish and Austrian Florists who have already joined the concept in large numbers, German Florists will use Fair Flowers Fair Plants as their answer to the sustainability claim big supermarkets.
According to MPS, the only obstacle seems to be the absence of certified plants and flowers. This is a hurdle to be taken by MPS and by the producers already involved in environmental and social certification and auditing. This will be easier to do, considering wholesalers in the abovementioned countries have indicated their willingness to provide accurate information concerning their supply features, certification included. MPS presented itself as an energetic and motivated candidate for the job.
Theo de Groot, CEO: "Most of you have experienced the birth and the growth of the Fair Flowers Fair Plants concept. In 2013 organisations are no longer prepared to further support Fair Flowers Fair Plants by means of financial contributions. As a result, we must work with sound marketing concepts. We will start in those areas in Europe where consumers are prepared to buy Fair Flowers Fair Plants products."
Theo de Groot
"Fair Flowers Fair Plants is the best concept ever developed in the Floricultural industry. A label supported by NGOs, Labour Unions and the Flower Industry, with the qualification FAIR, is quite unique. Fair Flowers Fair Plants is a label that gives every sustainable producer an opportunity to compete, without any geographical discrimination. It gives equal benefits for local production of flowers and plants. We all work together to contribute to a positive image. Fair Flowers Fair Plants communicates the approval of circumstances during production and will only emphasise good practices. A label not only to promote roses, but also all other cut flowers, potted plants, bedding plants, trees, bulbs, foliage etc"
