But the sector doesn’t need automation and online initiatives to stir things up. Dick estimates the average devaluation of greenhouse companies to be between 35 and 50%. “On the whole though, I think the market is stabilizing. But you don’t know what next year will bring.” Dick things the devaluation of the market creates opportunities for existing companies looking to expand. But what about newcomers? “It’s tricky for young people to get the required funding these days. Banks won’t take the risks. Most newcomers start out working for existing companies and work their way up from there.”
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