New logo for Bogaerts Greenhouse Logistics

Bogaerts Greenhouse Logistics BVBA, officially launched its new logo last october. Bogaerts Greenhouse Logistics, the global logistics solutions provider for the professional horticultural industry, has, since its establishment in the early 90s, grown in many areas. With the introduction of some revolutionary innovations such as the trolley with double hydraulic scissors, the induction controlled automatic harvest cart and the well-known pepper buffer system, the company experienced a fast and solid growth.

In order to meet the demand, to guard the quality of its products and to ensure cost-efficient work, considerable investments were made to build a modern production facility. A cutting edge company, not only consisting of buildings and machinery, but also with well-trained and motivated people. People with an eye for innovation and continuous improvement. Because the old logo, which 20 years ago was taken over from a sister company, was no longer representative , Bogaerts Greenhouse Logistics wanted a new logo that would make its dynamic and innovative nature more clear. With the contribution of all staff and a communication company a new quality stamp was designed. The result exceeds all expectations!

The new logo depicts the name "Bogaerts" in a fresh and young way; the shape of the logo in fact refers to the first letter 'B'. At the same time the logo is round like a wheel, which symbolizes the logistics solutions. Central to the design are 2 arrows that represent movement, dynamics, transport. The logo also has the shape of an eye, which stands for the companies vision and its"eye for quality". As the main color anthracite gray was chosen and yellow as contrasting accent, two colors that will be seen more and more in the near future on the new and improved products. The new logo is for Bogaerts Greenhouse Logistics also a fresh new start. In the coming months and years there will be even more focus on product development and marketing than in the past. This will manifest itself in many new innovative products. These products will be presented in various media

Joris Bogaerts
Tel 0032-33141801
Fax 0032-33141802

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