Late last month the Belgian city of Leuven witnessed the birth of a “transnational union of fresh produce organisations”. The organisation was nicknamed Freshcoop and was set up to unite horticulturalists from Belgium and France. Producers from two important horticultural regions, Flanders and Brittany, will join forces. The new transnational organisation represents 4 Flemish and 7 French growers’ organisations with an accumulated turnover of 900 million Euro. It will also be a meeting-ground for two familiar labels: Flandria and Prince de Bretagne. Organisations from other regions have already expressed interest in joining.
Source photo: Tuinbouwnet.be
The Prime Minister went on to say that the horticultural sector is of vital importance to Flanders: “We are the leading market when it comes to the export of several products; over half the produce is shipped abroad. That is why we ought to both encourage and support initiatives that seek international cooperation.”