Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Italy: Poland demanding more broccoli and cauliflowers

"The autumn courgette campaign ended in mid-November. It was very positive with good prices right until the end. Demand was good in October and quotations reached €1.50/kg only to drop to €0.70-0.80/kg at the end," explains Giovanni Pasquariello from Azienda Agricola Pasquariello Giovanni (FG).

Despite 25-30% fewer vegetables (due to the summer drought), Giovanni says demand hasn't increased. "The season started well for all products both in Italy and abroad, however things gradually worsened for cauliflowers and fennel, while broccoli did rather well."

Giovanni stresses that, despite the summer drought, his company recorded a 20% increase in cultivated areas and therefore in production. "As it rained very little between October and November, the produce is of excellent quality with no waste." 

"The fennel and cauliflower market is recovering at the moment. I expect demand to be good at a fair price, around €0.70-0.80/kg for fennel and at least €5 for 9-10 kg crate for cauliflowers."

Pasquariello chose not to use festive packaging but instead introduced new 500 gr to 1 kg packs for fennel, as requested by a foreign client. "But we cannot talk about a trend."

"Our fennel is doing well in France, while broccoli is popular in Germany, Switzerland, Austria and Poland, where volumes exported and the number of clients are increasing. There is no explanation, I can just say Polish companies are becoming more and more reliable. Maybe the Polish economy is stabilising. My clients include both small supermarkets and large importers."

90% of (filmed) broccoli and cauliflowers is exported. "I have reconsidered international fairs and specialised events as they seem to work, feedback is very good."

"It's not possible to know what to expect, everything depends on the weather."

Contact Information:
Giovanni Pasquariello
Cell.: +39 328 9126249
Azienda Agricola Pasquariello Giovanni
C.da trionfo 1
71041 Carapelle (FG)

Publication date: 12/13/2017



Other news in this sector:

7/13/2018 CAN (QC): Heat wave hits fast forward on outdoor crops
7/13/2018 US: Leafy greens market much better than last year
7/13/2018 US: NIFA invests $15.4 million in sustainable agroecosystems
7/12/2018 US: Income tax rates estimated to decline for family farm households
7/12/2018 US: Leafy green grower expands organic product line
7/12/2018 Horticulture: a sea of Dutch opportunities in Hungary
7/12/2018 Investing in market research will reap rewards
7/11/2018 Western Sahara could increase its horticultural area
7/11/2018 UK: Impact calculator helps industry prepare for Brexit
7/11/2018 US (MI): Warm summer welcomes start of zucchini season
7/11/2018 "Consumers eat more tomatoes than meat"
7/10/2018 Indian tomato trade picks up
7/10/2018 US (CA): Vegetable grower and UFW sign new union contract
7/9/2018 "No time like the present for Brexit preparations"
7/9/2018 Dutch courgettes: Only 14-a-box sortings fetch a good price
7/9/2018 Supply down on Guatemalan baby zucchinis
7/6/2018 Ecuador: Tomatoes ready for export to US
7/6/2018 Overview global tomato market
7/6/2018 Mexico's new President promises higher wages, more domestic food production
7/5/2018 US: Super hot and Shishito peppers heat up summer sales