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US: Growers earned more of households’ spending on fresh veg in 2015

Over the past decade, the farm share for a basket of 16 fresh vegetables—the ratio of prices received by growers (farm value) to grocery store prices (retail value)—has averaged about 25 percent.

In 2015, the basket’s annual farm value rose by 11 percent to $62.12, while its annual retail value rose by 1.6 percent to $225.80, causing farm share for the basket of fresh vegetables to increase from 25 to 28 percent. Farm-level prices rose in 2015 as drought reduced shipment volumes from California, the Nation’s leading State for fresh vegetable production. However, lower oil prices and a strong U.S. dollar mitigated retail price increases.

According to ERS forecasts, while U.S. production of fresh-market vegetables was expected to recover somewhat in 2016, it was also expected to remain below 2014 values, putting continued upwards pressure on farm prices.

This chart is based on the Price Spreads from Farm to Consumer data product on the ERS website, updated December 13, 2016.