The tendency to prefer practicality is no news: Italy, for example, was among the first countries to develop the so-called fresh-cut products, which have proven very popular over the past few decades.
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To understand just how much the fresh-cut, snack and ready-to-eat fruit segment is growing, FreshPlaza has created a photo gallery with all the products on display in Berlin.
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There were a lot of interesting solutions developed by evolved suppliers as well as by countries that could be considered less evolved in this segment but which are actually following consumer trends.