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US: Two new flavors join salad kit line

Fresh Express® announced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as the latest product innovations in its lineup. The new products aim to support the brand's ongoing quest to bring new, restaurant-inspired, unique salad flavors and ingredients to the category.

Inspired by flavors from around the world, the new Fresh Express products join the brand's more than 100 varieties of salad kits and blends.

"It's an exciting time for us as we continue to help consumers eat better by expanding our current kit segments with products that not only taste great but give consumers what they love based on the consumer work we do in concept and product testing," said Fabian Pereira, vice president of marketing and innovation. "We look forward to continuing to invest in and support category growth through product innovations."

Fresh Express salad products have a suggested retail price of $4.49 and are available now in the refrigerated produce department at retailers nationwide.

According to Datassential, apples are found on approximately 55 percent of restaurant menus and paired with salads nearly a quarter of the time. These insights, along with others, influenced the Asian Apple Salad Kit. The kit includes green leaf lettuces, carrots, and radicchio paired with crispy wonton strips, chili verde cashews, diced apples, and an Asian apple vinaigrette.

The flavors of the Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit are inspired by high-end dining. An ingredient that elevates the flavor profile of many dishes, the earthy, fragrant, and flavorful truffle is the star of the newest addition to the Fresh Express Twisted Caesar Chopped Salad Kits line, which combines the Caesar salad with a flavor twist. The kit includes romaine lettuce, garlic brioche croutons, truffle parmesan cheese shreds, and a truffle Caesar dressing.

The new products can also be found in new recipes like an Asian Apple Salad Kit with Miso Marinated Salmon and an Open-Faced Creamy Truffle Caesar Chicken Appetizer, which expand the brand's library of more than 330 recipes.

Fresh Express salad products have a suggested retail price of $4.49 and are available now in the refrigerated produce department at retailers nationwide.

For more information:
Fresh Express
www.freshexpress.com

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