GreenTech Americas, an international horticulture event, concluded its fourth edition. The show attracted a total of 5,867 professionals including exhibitors; a nearly 12% increase compared to the previous edition. Hosted at the Querétaro Congress Center from March 12th to 14th, the event featured 220 exhibiting companies from 20 countries.
According to GreenTech Americas, 80% of the exhibitors have already secured their stands for the 2025 edition. GreenTech Americas, organized by RAI Amsterdam in partnership with Informa Markets, serves as a meeting point for stakeholders from Mexico, the region Americas, and beyond.
Click here to view our photo report of the event
Visitors remarks
Visitor Niels Peter Klapwijk (Nature Fresh, Canada) said: "It was a very good experience, I visit Mexico a lot myself, but I was impressed by the quality of the visitors. There are still so many possibilities here and this was yet another confirmation of that! Looking forward to many GreenTech Americas to come." Jose Bezerra (Expandes Consulting, Brazil) adds: "Very organized and with the best companies in the segment offering information and products."
Dutch presence
This year's edition saw the presence of 32 Dutch breeders and the introduction of the ornamental industry as part of GreenTech Americas. Two flower sculptures, donated by 9 ornamental companies and the Embassy of the Kingdom of the Netherlands, marked the entrances of the Expo floor. "In the production of plants and flowers, proper technique provides better quality, thus making GreenTech Americas an interesting place for the ornamental sector to have a Pavilion for the 2025 edition," says the Green Tech Americas team.
Exhibitors
The exhibition floor showcased 220 companies, spread over 2 floors, from diverse corners of the globe such as Canada, the United States, Chile, Colombia, Spain, France, India, Turkey, Germany, Belgium, Italy, New Zealand, Greece, the Netherlands and Mexico, presenting solutions aimed at enhancing crop productivity. Innovations ranged from greenhouse structures and climate control systems to precise irrigation technologies and advanced substrates.
Conference
The accompanying conference program attracted 11% more professionals compared to last year, gathered to explore issues on water scarcity, sustainability, pest control, agriculture 4.0, and human talent development. Part of the program was a keynote session with Stijn Weijns from Agro Care Rilland, who shared insights on strategies for managing ToBRFV, addressing challenges related to virus management.
Click here to view our photo report of the event
Power Day
The event also included a Power Day. The day's theme was 'Human skills make the difference'. The day was led by industry experts such as Peter Klapwijk (2Harvest), Stijn Weijns (Agro Care Rilland), and table moderators Felix Tarrats (Ceickor), Hugo Escoto (Alternativa AgrÃcola Sustentable), Oscar Woltman (Phoenix) and Bernardo Carranza (UTEQ). Carranze stated: "We need a high development of research and innovation in the agricultural sector to benefit from the displacement phenomenon. We have to worry about how we can be more competitive and add value." The Power Day focused on the role of human skills in driving agricultural innovation and sustainability. The discussions emphasized the need for collaboration between academia and industry to reshape education programs and nurture talent within the sector.
For more information:
GreenTech
www.greentech.nl