Red-colored fruits like strawberries, raspberries, and cherries are popular leading up to Valentine’s Day. Berry company Driscoll’s came up with the idea to offer a heart-shaped raspberry clamshell to contribute to a healthy Day of Love. The clamshell was re-introduced to the US and Canadian markets two years ago, and the packaging contains 8 oz. of product.
“It’s a limited-edition seasonal product that was so successful during Valentine’s Day last year that we brought it back this year,” says Daniela Soto, Associate Product Line Manager. “We are excited to bring a special product offering for this special holiday that celebrates connections,” she added.
In addition to Valentine’s Day, the heart-shaped clamshell was also brought back for Mother’s Day 2023, and because of its success, Driscoll’s is looking to do the same this year.
Availability of the heart-shaped clamshell leading up to Valentine’s Day was limited to the first week of February and only at select retailers.
For more information:
Lily Newman
Driscoll’s
Lily.newman@allisonworldwide.com
www.driscolls.com