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US vegetable grower promotes Artisan Sweet Italian red onions
To heat up sales of their Artisan Sweet Italian Red Onions during peak season this summer Tanimura & Antle has announced a retail display contest this May. Strategically timed, the contest titled “Be Bold” will officially start on May 14th and end on July 8th; capturing promotional opportunities for Memorial Day, Father’s Day, and the 4th of July.


To enter the contest, retailers are encouraged to create a bold, sweet in-store display that promotes Tanimura & Antle Artisan® Sweet Italian Red Onions, take a photo of the display, and complete an online entry form. Displays for the Be Bold contest must be located in the produce section of the store and are encouraged to include other complimentary products such as barbecue sauces, grill seasonings, and other summer staples. Displays must be in place for at least one week.
All entries into the contest will receive a Tanimura & Antle apron as a thank you prize and the top five displays will receive a $100 VISA gift card. The boldest, most eye-catching Artisan Sweet Italian Red Onion display will receive a Traeger barbecue grill as the Grand Prize.
Be Bold entries will be judged against the following criteria:
- Abundant use of Tanimura & Antle Artisan® Sweet Italian Red Onions.
- Use of the provided Be Bold in-store and digital assets.
- Overall creativity of the store display.
- Supporting store advertisements and/or the display being featured on the store’s social media channels.
- Reported success in generating sales of Tanimura & Antle Artisan® Sweet Italian Red Onions.

Tanimura & Antle Artisan® Sweet Italian Red Onions are grown organically and conventionally in Tres Picos and Salinas, California and Yuma, Arizona and are available year-round. A versatile menu item for consumers, Artisan Sweet Italian Red Onions can be chopped, slivered, and diced and are perfect for burgers, pizza toppings, dips, sandwiches, and more!
Contact:
Ashley Pipkin
Tanimura & Antle
Tel: 831.455.3654
Publication date: 4/4/2018

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