Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US (FL): Wish Farms launches strawberry season with new sweepstakes

Wish Farms, grower-shipper and year-round supplier of strawberries announced an all-new consumer-driven campaign just in time for Florida strawberry season.  



“The recent cooler weather we’ve experienced is great for the berries and is helping us kick off Florida strawberry season,” said Gary Wishnatzki, owner of Wish Farms. “Consumers are seeing Florida fruit in stores now.” 
Plant City, Florida is known as the winter strawberry capital of the world. Wish Farms is growing and marketing almost 2,000 acres of Florida strawberries this year. Florida’s season lasts from November through April, with peak production in February. 

Due to its flavor profile, Wish Farms has dedicated a large portion of acreage to the Sweet Sensation, a University of Florida variety known to retain its sweetness by maintaining its sugar content and consistent brix levels throughout the season. 

This season, Wish Farms is offering fans of the berry company something new – consumers who have signed up for the Wish Farms email newsletter, or Berry Lovers, are entered to win $100 every week. 
 
“We are looking forward to engaging our Berry Lovers,” said Amber Maloney, director of marketing at Wish Farms. “This is an exciting way that we can thank our longtime Wish Farms fans, and welcome newcomers to the program.”


The weekly offer stands for both existing and new Berry Lovers. Wish Farms is encouraging fans to share the opportunity with friends and family. Signing up to be a Berry Lover also includes what’s-in-season updates, contests and exclusive recipes. New to the Wish Farms recipe catalogue this year is Dipped Strawberry Rudolph. 
 
“Dipped Strawberry Rudolph is the first of our new series of quick-style recipe videos,” said Maloney. “Our consumers are on the go and they want something fast, fun and easy to make at home. This recipe is just that, with a holiday flare.” 


For more information:
Amber Maloney 
Wish Farms, Inc.
Tel: +1 813 752 5111

Publication date: 12/15/2017

 


 

Other news in this sector:

4/19/2018 Japan: Springtime is strawberry time
4/18/2018 Australian horticulture receives $5M export boost
4/18/2018 UK fruit and veg seller banned from vocally promoting his wares
4/12/2018 “It’s one of the most influential generations in history”
4/11/2018 Innovation Award for You Make Me Pasta Kits at Viva Fresh Expo
4/4/2018 US vegetable grower promotes Artisan Sweet Italian red onions
4/4/2018 First Dutch orange peppers for the Royal couple
3/30/2018 France: Food truck delivers more than 800 dishes to students
3/27/2018 US: Online platform connects urban growers with local buyers
3/22/2018 Netherlands: The Greenery opens vegetable season
3/22/2018 AUSVEG urges fast food outlets to consider Country of Origin Labelling
3/21/2018 Greenery-covered tower bears fruit and vegetables
3/16/2018 Gourmet Green Tomatoes to become more popular for chefs
3/15/2018 A whole new style of Canadian greenhouse produce
3/15/2018 Thailand's elephants treated to fruit buffet on National Elephant Day
3/13/2018 US: Aloha pepper now shipping from Michigan greenhouse
3/7/2018 Economic Development Australia partners with Australian Made
3/7/2018 US: Farmers markets can grow with “VegU-cation”
3/6/2018 Australia: Foodbank and Perfection Fresh tackle food waste
3/5/2018 US (NC): Funding available for farmers markets advertising