Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Copa and Cogeca and Freshfel promote #FruitVeg4You campaign

With consumption below the World Health Organisation (WHO) recommendations, Copa and Cogeca and Freshfel promoted this week their #FruitVeg4you Campaign underlining the many nutritious benefits of eating fruit and vegetables as part of a balanced diet.



Statistics show that European consumers eat on average 353 g of fresh fruit and vegetables a day which is below the World Health Organisation (WHO) recommendation of a minimum of 400 grammes. This Social Media Campaign aims to encourage consumers to eat more and raise awareness of the importance of having a healthy and balanced diet by including the minimum daily intake of fruit and vegetables in it.

Supporting the Campaign to the public outside European Parliament, MEP Hilde Vautmans said “I support this initiative because I really want to encourage people to eat more fruit and vegetables every day. It’s really good for your health and for our European farmers who are still suffering the Russian export ban. We have the best European products. We encourage you to eat 3 or 4 pieces a day”.

Outlining ways to boost consumption, she said “In Belgium, for example, if a fruit basket is offered to employees, the tax rate can be diminished. Every week, a basket of fruit is delivered for people who work for me”. She also highlighted the importance of the EU School Fruit and Vegetable Scheme to encourage healthy eating habits at a young age.

This Campaign is a joint commitment by the European Fresh Produce Association Freshfel and Copa and Cogeca to the EU Platform on Diet, Physical Activity and Health.

For more information:
Copa Cogeca
www.copa-cogeca.eu

Publication date: 11/24/2017

 


 

Other news in this sector:

12/13/2017 Ultra Violet picked as 2018 Color of the Year
12/12/2017 Aggressively Organic relief packages helping Puerto Rico regrow
12/7/2017 Village Farms and Produce for Kids team up for the holiday season
12/6/2017 Sunset serves up pasta kits with fresh tomatoes
12/1/2017 South African farmers to benefit from scheme to produce unique fruit brands
11/29/2017 How growers became marketing tools
11/29/2017 US: Rainier Fruit to honor local heroes in new campaign
11/28/2017 UK caterer urges food industries to use imperfect veg
11/27/2017 US: How to market to Millennials
11/24/2017 Dutch CEA companies unite on the Canadian market
11/23/2017 Australian Made welcomes reports of new branding for Australian exports
11/21/2017 Prins Group introduces new brand image
11/21/2017 SUNSET campaign reaches $60,000 in donations towards men's health
11/21/2017 AuMake, Australian Made to promote more Aussie products to China
11/20/2017 Using "emotional branding" to gain consumer loyalty and trust
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/17/2017 Iran adds ag products to export promotion policy
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/16/2017 EU focuses on growth markets for food and drink
11/15/2017 "It was a natural progression to grow our commodity line"