Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Italy: Innovation with niche products

Kale, Lacinato kale, cardoons, chard, purple carrots and rosole - these are just some of the rather uncommon products that make up the Sipo range at this time of year.  


Some of the products photographed on 12th October 2017

"Lacinato kale and kale are thriving. The former is more popular with Italian consumers, while the latter is mainly used abroad. We are selling huge amounts of it in northern Europe," explains Elisa Monticelli, marketing manager for Sipo.


Lacinato kale

Manager Massimiliano Ceccarini stresses that Sipo focuses on innovation without forgetting traditional products. "For example, we are currently selling triple the amount of endive than in the past few years. Thanks to our organisation and the professionalism of our producers, we have good quantities available despite the summer drought. This is thanks to company founder Franco Ceccarini and his management skills."


Cardoons from Romagna

Sipo focuses on researching, producing and promoting unique products that can offer real added value. Among these is cardoon from Romagna, whose production started a few days ago. "We cannot compete with mass undifferentiated products, but we are focusing on seasonal products grown in well-defined areas. Sipo also provides services that go beyond the mere supply of vegetables, as anyone can do that."


Chard bunches

Ceccarini also stresses that consumers need help when making a purchase. For example, large stores could differentiate supplies more, dividing the products into types and not only into categories. 


Massimiliano Ceccarini and Elisa Monticelli in a Sipo processing section 

"I believe that it will be specialised companies offering fewer products but capable of communicating every detail of each (from cultivation to eating suggestions) that will stand out in the next few years. Those that are considered niche companies today will thrive. Consumer needs must be anticipated, not chased."

Contacts:
Sipo srl

Via Fermignano 20
47814 Bellaria Igea Marina (RN)
Tel.: (+39) 0541 339711
Fax: (+39) 0541 339734
Email: sipo@sipo.it
Web: www.sipo.it

Publication date: 10/19/2017

 


 

Other news in this sector:

7/13/2018 UK government promotes fruit and vegetable consumption
7/13/2018 US: Food companies launch Sustainable Food Policy Alliance
7/13/2018 EU: 10 million euros for fruit and vegetable promotion
7/13/2018 National tomatoes first? How chauvinism influences buying behaviour
7/12/2018 YouTuber makes musical instruments out of produce
7/10/2018 Messi and Ronaldo carved into watermelons
7/9/2018 Gaku still making art from fruit and veg
7/9/2018 Australia: Country of origin food labelling surveillance to commence
7/6/2018 Alexander Zverev: 'I eat two kilograms of strawberries a day'
7/4/2018 New CuteCumber Poppers win two awards in just a few weeks
7/4/2018 34 tons of strawberries to be served at Wimbledon
6/29/2018 "Businesses need to start preparing for major shift in digital landscape"
6/28/2018 Foreign Minister of Macedonia promises a box of tomatoes
6/28/2018 CAN (ON): Farmers markets provide tips to promote local growers
6/27/2018 Fruity nail designs, perfect for the summer
6/26/2018 US: Arugula strengthening position in the 'power green' category
6/26/2018 South Africa: 2018 Prestige Awards officially launched
6/26/2018 Poland already set for the World Cup
6/25/2018 Tomato pool: South Korea's tomato festival
6/19/2018 US (TX): Project explores potential for value-added food products