Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Snack cucumbers marketed as perfect for summer

The myCubies mini cucumbers, a staple in the baby cucumber market, are a fresh and healthy snack to consume at any time of the day. Their size, between 8 and 11 centimetres, as well as their flavour and texture, make these cucumbers an attractive and healthy snack.

The Natural Day campaign
The new campaign presented this summer, aimed at promoting the brand with a refreshing family video, highlights the unique qualities of this fun snack which help it stand out in the increasingly popular healthy snacks segment, namely its juicy and crunchy bite. This mini cucumber is ideal to consume as a snack anytime, anywhere; even on the beach, as showcased in the video published by The Natural Day on the YouTube channel of the myCubies brand.

Evolution of the brand
Rijk Zwaan has been working closely with a group of producing companies in south-eastern Spain in the production and marketing of the brand for over 6 years. The new restyling of the brand was presented at the latest edition of Fruit Attraction in October 2016. It has a more modern look for a more modern consumer; one who is versatile and concerned about consuming healthy products. In its pursuit for constant innovation and the search for new trends, the firm has launched a new packaging format: a 250 gram bag which, together with the various other formats already available, will facilitate the task of meeting the different needs of the consumers.

For more information, you can visit the official website:, as well as the brand's social media pages on Facebook and Twitter.


Publication date: 8/23/2017



Other news in this sector:

9/25/2017 China's first Cucumber Carnival
9/25/2017 Italy: Origin of tomatoes on the label
9/11/2017 Dutch students reveal opportunities in Canadian horticulture
9/8/2017 If you are good-looking, join this Hoogendoorn contest
9/8/2017 Aussie growers kick off six-month trade tour
9/7/2017 Perdue unveils new USDA Ethics App for Executive Branch employees
8/31/2017 US: Syngenta grants available for education, hunger relief
8/30/2017 Cucumber-slicing vehicle garnishes cocktails across America
8/29/2017 US: Tour de Fresh completes record-breaking fourth year
8/25/2017 Kenya plans to boost ag exports to Asia at World Expo 2017
8/24/2017 Knowledge prevents consumer herb disappointment
8/24/2017 Tour de Fresh brings more than 50 salad bars to U.S. schools
8/23/2017 Belgium: Carrefour pays attention to grower's choice of substrate and variety
8/23/2017 Marking of fresh produce with “Made in Israel” label gets underway
8/23/2017 US: Field tomato grower donates backpacks to students
8/21/2017 Ghana: Agro input dealers schooled on salesmanship
8/15/2017 This is what Chinese consider a hot tub
8/9/2017 US: New Food and Farm Facts Book on sale
8/9/2017 Export markets to Taste Australia through massive trade drive
8/7/2017 Wall Street Journal digs into produce trends