"Clear communication creates increased revenue"

‘What’s for dinner?’ By answering that question with easy recipes and ideas – in which fresh produce plays a leading role – you create satisfied shoppers as well as retailers. Targeted communication – relevant information and inspiring dishes – brings bursting shopping carts and more revenue. That is what Prominent calls ‘partnership on a plate’.

Increasing revenue with menu ideas
Now more than ever, supermarkets are sharing inspiring menu ideas. Not only through brand-related magazines, but also via email campaigns and social media. Sometimes, the ingredients that are featured in the recipes are on special offer. This win-win situation – an easy recipe and a great bargain – will stimulate shoppers to ultimately purchase these products.

A leading role for fresh produce
Sometimes, a supermarket pre-selects all the ingredients for a certain dish – an Italian pasta, Mexican wraps or a healthy, fresh salad for example – and presents these in a special display in their stores. Shoppers are inspired to try out new recipes while browsing the aisles and purchase the products that are at their best in a certain dish. Nowadays, fresh produce starts playing a leading role. Providing extensive on- and offline information and inspiration allows shoppers to serve healthy dishes in an easy manner.

Pre-selected packs or recipe boxes?
When purchasing separate ingredients is too much hassle, there are plenty of other options to cook with fresh produce. A pre-selected pack features ingredients chosen by the supermarket for example, to prepare a single meal. During winter, shoppers can choose a soup or stew pack and in summer they can opt for a spicy chilly or seasonal salads. Next to that, there are weekly subscriptions to various recipe boxes, containing fresh ingredients and recipe cards. These are delivered to your doorstep.

Satisfied shoppers and happy retailers
A great price is no longer the only reason to promote certain products. Kitchen trends – such as global cuisine, healthy superfoods or the increasingly popular vegan diet – also play a role. High profit products are prominently positioned in the store, and clear communication boosts their sales. It cuts both ways; satisfied shoppers with bursting shopping carts and happy retailers with a high revenue.

For more information:
Prominent
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl