Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




BelOrta introduces engaging, playful packaging concepts

During the Fruit Logistica, BelOrta had an entire wall of innovations. Some were recognisable from last year, but other products were presented to visitors for the first time ever. Various new products had already been shown at the product show late last year, such as the pink coeur de boeuf Monterosa, red little gem, chicoleaves, yummies and kalletes. Please click here to read the full article. 


The 'Wall Of Innovations'.

In this article, the innovations that are lesser-known will be discussed. Sofie Lambrecht from BelOrta says: “It was a very good trade fair for us. We noticed that the BelOrta stand has become a permanent fixture for many visitors. The Wall of Innovations continues to have great pull, even after last year.”

 
Sofie Lambrecht with the Lily tomatoes.

Wild mushroom
The wild mushroom mix was a new product. “These special mushrooms are regularly imported, but many people do not know they are also available homegrown. That is why we have combined them nicely into a mixed pack.”


Apple grill pack.

Apple grill pack
The grill pack has been known for a while already. “A new branch in this family tree is the apple grill pack with Boskoop apples and brown sugar. These can also be deliciously prepared in the oven or on the barbecue.”


The red coeur de boeuf Monterosa in wooden packaging

Lamuyo bell pepper
Another innovation is the mega bell pepper, the Lamuyo. “This bell pepper is very large and elongated compared to ‘regular’ bell peppers. It is from Mediterranean countries originally. This bell pepper is ideal for grilling because of its thicker skin.”


 
Courgettini
“BelOrta’s courgettini is a small green courgette with a soft texture that tastes wonderful when grilled or prepared in the oven.”
 
Friseline
“The innovation photographed most often turned out to be Friseline, a frivolous and crunchy new type of lettuce. A very refined vegetable, both in flavour and in presentation.”



Strawberry packaging with games
In addition to the Wall of Innovations, BelOrta also had other places where they presented products. “Not yet very well-known are the fresh herbs presented in small pots. And we recently started offering a strawberry punnet with a line of games on the packaging, making it ‘even more fun’ to eat strawberries. Flavour and fun are combined perfectly in this manner.”



For more information:
Sofie Lambrecht
BelOrta
Tel: +32 (0)15 56 5292
sofie.lambrecht@belorta.be
www.belorta.be

Publication date: 2/14/2017

 


 

Other news in this sector:

10/19/2017 Italy: Innovation with niche products
10/13/2017 Turkish tomatoes to be promoted in Seoul to lift exports
10/10/2017 Six trends driving fruit & veg sales in the US
10/5/2017 Spain: Aldi promoting fruit and veg consumption with new campaign
10/4/2017 UK: Riverford seek growers to join three Innovative Farmers field labs
10/4/2017 NL: Hortivation foundation launches website
10/3/2017 Australia: Research shows more businesses implementing ‘buy local’ policies
9/25/2017 China's first Cucumber Carnival
9/25/2017 Italy: Origin of tomatoes on the label
9/11/2017 Dutch students reveal opportunities in Canadian horticulture
9/8/2017 If you are good-looking, join this Hoogendoorn contest
9/8/2017 Aussie growers kick off six-month trade tour
9/7/2017 Perdue unveils new USDA Ethics App for Executive Branch employees
8/31/2017 US: Syngenta grants available for education, hunger relief
8/30/2017 Cucumber-slicing vehicle garnishes cocktails across America
8/29/2017 US: Tour de Fresh completes record-breaking fourth year
8/25/2017 Kenya plans to boost ag exports to Asia at World Expo 2017
8/24/2017 Knowledge prevents consumer herb disappointment
8/24/2017 Tour de Fresh brings more than 50 salad bars to U.S. schools
8/23/2017 Belgium: Carrefour pays attention to grower's choice of substrate and variety