Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Many new packaging possibilities for Hoogstraten:

Strawberries packaged as chocolates

Coöperatie Hoogstraten presented a wall with packaging possibilities in a separate room during the Fruit Logistica last week. “We wanted to show customers that we have endless packaging options. We wanted to inspire, for now or for in the future,” says Natalie Snijers from Coöperatie Hoogstraten. “For example, tomatoes or strawberries are packaged per piece, as with chocolates, or in a special bucket for children. Visitors responded very enthusiastically to the wall of possibilities.”



Colourful combinations
Customers also have plenty of options as regards to material. “We naturally have the well-known plastic cups, but cardboard or glass can also be used. Additionally, various products can be combined, such as for instance the tomato party mix with various colours, or the combination of kiwi berry and raspberry.” Soft fruit is also packaged in top seal as of this year, with space for promotion, product information or a recipe on the rim. Another innovation for 2017 is the cherry packaging with a separate cup for the stones.



As little waste as possible
Sustainability is an important pillar for Hoogstraten. “By means of packaging we also want to show that there are options to create as little waste as possible. For example, we offer a glass smoothie jar, the shop basket or beach buckets as packaging. These can be reused in their entirety, so that people do not have to throw them out. Besides, they look good — we have noticed that packaging is an important part of sales.”





International Strawberry Congress

This year, Hoogstraten will organise the third International Strawberry Congress. This event will take place in Antwerp from 6 to 8 September 2017. The programme will be a varied offer of speakers who will talk about scientific topics and topics focused on trade. Just as with the previous editions, a combination of commercialisation and science has been chosen. The congress will be focused on strawberries.  www.iscbelgium.com




The Hoogstraten team during Fruit Logistica 2017.    

For more information:
Natalie Snijers
Coöperatie Hoogstraten
Loenhoutseweg 59
Hoogstraten - Belgium
Tel: +32 3 34 00 233
Fax: +32 3 31 47 844
www.hoogstraten.eu

Publication date: 2/14/2017

 


 

Other news in this sector:

5/23/2018 The recipe for a successful salad concept
5/23/2018 UK parent calls 999 because son ‘won't eat his vegetables’
5/23/2018 Australian Made Board of Directors meet for the 100th time
5/17/2018 British Tomato Week extended to fortnight
5/2/2018 The mystery of the missing fruit
4/30/2018 Is more assortment the future?
4/27/2018 UK: Underground-grown salad mixes come to Waitrose
4/26/2018 In fresh-food retailing, quality matters more than price
4/24/2018 USDA reestablishes Fruit and Vegetable Industry Advisory Committee
4/23/2018 Bayer, Netafim, IFC, Swiss Re form alliance for smallholder farmers
4/23/2018 Belgium: Carrefour partners exclusively with Greenyard
4/19/2018 Japan: Springtime is strawberry time
4/18/2018 Australian horticulture receives $5M export boost
4/18/2018 UK fruit and veg seller banned from vocally promoting his wares
4/12/2018 “It’s one of the most influential generations in history”
4/11/2018 Innovation Award for You Make Me Pasta Kits at Viva Fresh Expo
4/4/2018 US vegetable grower promotes Artisan Sweet Italian red onions
4/4/2018 First Dutch orange peppers for the Royal couple
3/30/2018 France: Food truck delivers more than 800 dishes to students
3/27/2018 US: Online platform connects urban growers with local buyers