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Savor Edibles & Fragrants launches adventurous new websiteWhile Spring may still be a few weeks out, thats not stopping the folks at Pleasant View Gardens from feeling the sunshine as they launch the website for their new herb and vegetable brand, Savor Edibles & Fragrants.
Introduced in early 2016, Savor is a comprehensive line of veggies and herbs that’s taking Millennials by storm. And now, those who enjoy gardening can learn even more about Savor at www.growyourownadventure.com.
With a look inspired by the same sophisticated yet earthy simplicity Millennials have come to love from the Savor brand, the new site offers a friendly and informative vehicle that delivers tons of product information in an easy-to-navigate format. Drop-down menus allow visitors to select from herbs and vegetables. And once a page is selected, they’re able to drill down further into specific varieties to learn plant details, like sun-to-shade preference, growing width and height, and peak zone performance. The site even features tasty and simple-to-make recipes straight from the back of Savor’s multi-functional plant tags to allow Savor fans to grow their own adventure outside their garden.
In addition to plant information, the site’s How To sections provide tips for those looking to grow as well as cook with Savor Edibles & Fragrants. How to prevent transplant shock, how to grow your own cocktail hour, how to harvest basil, and how to make homemade tomato sauce are just a few of the topics shared on the site, with new content added constantly. All of which perfectly complements Savor’s social media presence on both Facebook and Instagram @savorediblesfragrants.
Beyond product information, the new Savor website introduces you to its three Millennial pals, Marina, Ben, and Emma, whose personal stories have helped shaped the brand’s overall message.
“We recognize our audience’s passion for adventure in all aspects of life. So our goal wasn’t just to launch another website. But to launch an adventure with personalities and stories that the market can relate to. And show our retail partners and their customers how to get more from their herbs and vegetables after harvest,” nods Nathan Keil, Product & Marketing Manager at Pleasant View.
The site also gives retailers a snapshot of some of Savor’s attractive merchandising tools, from branded, plantable coir pots, cart strips and bench tape, to benchcards, trolley signs and posters. And so retailers can see the full line of products, Savor’s downloadable mini-catalog is available with a simple click. The new site also provides opportunities for garden centers to inquire about carrying Savor in their own stores, while offering a Tip Hotline for those looking for answers to their herb and vegetable questions.
To help shoppers find their nearest Savor-stocking retailer, the site’s Where to Buy page makes it simple by allowing visitors to enter their location and let the Google Maps plug-in do the rest. And the site also helps visitors keep their finger on the pulse of the what’s hot by highlights the latest posts from some of the industry’s top bloggers and information sources, like In the Garden, Oh My Vegetables, Food Matters, All Recipes, Food.com, Holistic Health Herbalist, and Serious Eats.
Future plans for the Savor site include continuing to expand its product offering and How To sections, along with incorporating supporting images and videos.
For more information
T: +1 (603) 435-8361
Publication date: 1/25/2017
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