Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Prominent Shopper Model

Fruit and vegetables as ambassadors of a store concept

Do you choose unprocessed, prepared, or ready-made products? The range of fruit and vegetables keeps expanding and creates more revenue. Therefore, it is the perfect category to add character to a store concept.

The fruit and vegetable category is on the rise. Of the existing range, sales are increasing and new products are being introduced. Prepared and ready-made products are creating more revenue, next to the sales of unprocessed products. Instead of convenience food being available only during the holidays, products such as freshly prepared ready-meals, soups and salads are now sold throughout the year. Compared to a category such as meat and fish, fruit and vegetables are taking up a more prominent position in the supermarket.



The positive image of the fruit and vegetable category can help strengthen a supermarket’s fresh and healthy profile. With the fruit and vegetable section as one of the first stops on the shopper’s route, a supermarket can instantly present itself with fresh produce and an appealing range of products. The category thus becomes defining for the store concept, both in appearance as in revenue.

Which products lead to an optimal revenue? That strongly depends on the store’s concept and its clients. A large service supermarket will offer a wide range of products, to reflect the store’s concept and meet its shoppers’ expectations. And a small scale express supermarket will focus on convenience, to accommodate hasty shoppers.

A well-constructed fruit and vegetable category stimulates a high turnover, which ensures a constant delivery of fresh produce. A wide range of products with a lot of variation can only be effective when its freshness is guaranteed. An extraordinary product that hardly sells will not lead to anything. What is more, it will negatively influence the presentation, something that is crucial when dealing with fresh produce. A fruit and vegetable category should have a fresh appearance, and wilted vegetables or damaged fruit are not part of that. The key to an attractive range is an efficient and effective selection of products.

For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl

Publication date: 1/17/2017

 


 

Other news in this sector:

7/21/2017 Fresh herbs: from seasoning to marketing tool
7/19/2017 Video: New Zealand horticulture from seed to plate
7/18/2017 “Taste of Sweet Palermo takes Indonesian consumers completely by surprise”
7/17/2017 US: Congress takes first step to preserve WIC FMNP
7/12/2017 Australia: Giving waste produce a new lease on life
7/11/2017 How to promote cherry tomatoes to children
7/11/2017 Copa and Cogeca launch #EUFarmRecipes book
7/11/2017 Ireland calls for Africa Agri-Food Development applications
7/4/2017 AHDB partners with British Nutrition Foundation
7/3/2017 Estimating strawberry attributes’ market equilibrium values
7/3/2017 Mastronardi featured in Canada's 150th anniversary celebrations
6/30/2017 Driscoll's reveals top 10 berry-loving markets in the US
6/30/2017 Accurate labelling plays larger and larger role on Canadian produce
6/30/2017 Setting up for the farmers market
6/28/2017 "Product itself is best brand advertisement"
6/28/2017 Australia: Giving ugly vegetables a nutrient-rich facelift
6/26/2017 US (WI): Research program provides free produce
6/26/2017 New board game helps children eat vegetables
6/23/2017 Gilad launches own brand: Chili Festival
6/23/2017 "Each generation of shoppers speaks its own language"