Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Prominent Shopper Model

Fruit and vegetables as ambassadors of a store concept

Do you choose unprocessed, prepared, or ready-made products? The range of fruit and vegetables keeps expanding and creates more revenue. Therefore, it is the perfect category to add character to a store concept.

The fruit and vegetable category is on the rise. Of the existing range, sales are increasing and new products are being introduced. Prepared and ready-made products are creating more revenue, next to the sales of unprocessed products. Instead of convenience food being available only during the holidays, products such as freshly prepared ready-meals, soups and salads are now sold throughout the year. Compared to a category such as meat and fish, fruit and vegetables are taking up a more prominent position in the supermarket.



The positive image of the fruit and vegetable category can help strengthen a supermarket’s fresh and healthy profile. With the fruit and vegetable section as one of the first stops on the shopper’s route, a supermarket can instantly present itself with fresh produce and an appealing range of products. The category thus becomes defining for the store concept, both in appearance as in revenue.

Which products lead to an optimal revenue? That strongly depends on the store’s concept and its clients. A large service supermarket will offer a wide range of products, to reflect the store’s concept and meet its shoppers’ expectations. And a small scale express supermarket will focus on convenience, to accommodate hasty shoppers.

A well-constructed fruit and vegetable category stimulates a high turnover, which ensures a constant delivery of fresh produce. A wide range of products with a lot of variation can only be effective when its freshness is guaranteed. An extraordinary product that hardly sells will not lead to anything. What is more, it will negatively influence the presentation, something that is crucial when dealing with fresh produce. A fruit and vegetable category should have a fresh appearance, and wilted vegetables or damaged fruit are not part of that. The key to an attractive range is an efficient and effective selection of products.

For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl

Publication date: 1/17/2017

 


 

Other news in this sector:

11/21/2017 Prins Group introduces new brand image
11/21/2017 SUNSET campaign reaches $60,000 in donations towards men's health
11/21/2017 AuMake, Australian Made to promote more Aussie products to China
11/20/2017 Using "emotional branding" to gain consumer loyalty and trust
11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
11/10/2017 How trends affect shoppers
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables