Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Rijk Zwaan to open Retail Center in Berlin

Vegetable breeding company Rijk Zwaan is establishing a permanent ‘experience centre’ in Berlin to inform and inspire its international retail partners. The new Retail Center will be one of Rijk Zwaan’s two chosen themes during the upcoming Fruit Logistica. The other will be Knox, a trait that delays pinking in fresh cut lettuce and that has been officially nominated for the Fruit Logistica Innovation Award 2017.



Over recent years, Rijk Zwaan has gained substantial knowledge and experience about food retailers’ fresh produce departments and key factors in the success or failure of product introductions or consumer acceptance. This forms the basis for the Rijk Zwaan Retail Center, which is located in the heart of Berlin, Germany. Although the official opening is not until 3 April 2017, Rijk Zwaan’s international retail partners will have the chance for a sneak preview in the form of a personal tour during Fruit Logistica.

Extended shelf life
Last week, Fruit Logistica organisers announced that Knox is one of the 10 nominees for the event’s annual Innovation Award. The jury praises Rijk Zwaan’s effective response to a long-standing desire of convenience companies. Knox is the first natural solution for delaying pinking in fresh cut lettuce. Current feedback from the market indicates that Knox will be a standard trait for the whole fresh cut market.



"Great example"
“We are happy and proud to be nominated for this prestigious award,” says Manager Marketing & Business Development Jan Doldersum of Rijk Zwaan. “Knox extends shelf life, decreases wastage, drives sales and improves consumer satisfaction in fresh cut salads. We see it as a great example of how we can offer solutions to the international produce sector.”

With the opening of the new Retail Center, Rijk Zwaan will further intensify its specific focus on retail, says Doldersum: “In line with our local demo’s and international customer events like the Leafy Event, the Retail Center underlines our ambition to continuously improve our services for all customers.”

Fruit Logistica will take place from 8-10 February 2017 at the Messe Berlin fairgrounds. Rijk Zwaan will be exhibiting in Hall 1.2 at stand A-14. The winner of the Innovation Award will be announced on the last day of the exhibition.

For more information:
Rijk Zwaan
Burgemeester Crezéelaan 40
2678 KX De Lier
Netherlands
T +31 174 532 300
info@rijkzwaan.com
www.rijkzwaan.com

Publication date: 12/21/2016

 


 

Other news in this sector:

6/26/2017 New board game helps children eat vegetables
6/26/2017 US (WI): Research program provides free produce
6/23/2017 Gilad launches own brand: Chili Festival
6/23/2017 "Each generation of shoppers speaks its own language"
6/21/2017 US: FLM+ and Harvest PR & Marketing join forces as FLM Harvest
6/19/2017 Are you ready to win Yara's Open Innovation Challenge?
6/15/2017 "Every sales channel has a story to tell"
6/15/2017 Canada invests to connect students with agriculture
6/14/2017 Tomatoes promoted to European food bloggers
6/14/2017 Village Farms selected as finalist for United Fresh Product Innovation Award
6/14/2017 "Greenhouse-grown strawberry the most difficult product to grow"
6/13/2017 Dutch travel agency strictly focuses on horticultural tours
6/5/2017 France: New concept to facilitate fruit and cherry tomato consumption
5/25/2017 US: Tour de Fresh aims to place 50 more salad bars in schools
5/24/2017 British Tomato Week pushes local produce
5/23/2017 NZ: New hearings on country of origin labelling
5/19/2017 New book highlights worldwide benefits of agroecology
5/19/2017 How produce companies are increasingly marketing to kids
5/18/2017 SMK unveils new name for Milieukeur: PlanetProof
5/18/2017 US: Supplies of domestic radishes limited until early summer