Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Rijk Zwaan to open Retail Center in Berlin

Vegetable breeding company Rijk Zwaan is establishing a permanent ‘experience centre’ in Berlin to inform and inspire its international retail partners. The new Retail Center will be one of Rijk Zwaan’s two chosen themes during the upcoming Fruit Logistica. The other will be Knox, a trait that delays pinking in fresh cut lettuce and that has been officially nominated for the Fruit Logistica Innovation Award 2017.



Over recent years, Rijk Zwaan has gained substantial knowledge and experience about food retailers’ fresh produce departments and key factors in the success or failure of product introductions or consumer acceptance. This forms the basis for the Rijk Zwaan Retail Center, which is located in the heart of Berlin, Germany. Although the official opening is not until 3 April 2017, Rijk Zwaan’s international retail partners will have the chance for a sneak preview in the form of a personal tour during Fruit Logistica.

Extended shelf life
Last week, Fruit Logistica organisers announced that Knox is one of the 10 nominees for the event’s annual Innovation Award. The jury praises Rijk Zwaan’s effective response to a long-standing desire of convenience companies. Knox is the first natural solution for delaying pinking in fresh cut lettuce. Current feedback from the market indicates that Knox will be a standard trait for the whole fresh cut market.



"Great example"
“We are happy and proud to be nominated for this prestigious award,” says Manager Marketing & Business Development Jan Doldersum of Rijk Zwaan. “Knox extends shelf life, decreases wastage, drives sales and improves consumer satisfaction in fresh cut salads. We see it as a great example of how we can offer solutions to the international produce sector.”

With the opening of the new Retail Center, Rijk Zwaan will further intensify its specific focus on retail, says Doldersum: “In line with our local demo’s and international customer events like the Leafy Event, the Retail Center underlines our ambition to continuously improve our services for all customers.”

Fruit Logistica will take place from 8-10 February 2017 at the Messe Berlin fairgrounds. Rijk Zwaan will be exhibiting in Hall 1.2 at stand A-14. The winner of the Innovation Award will be announced on the last day of the exhibition.

For more information:
Rijk Zwaan
Burgemeester Crezéelaan 40
2678 KX De Lier
Netherlands
T +31 174 532 300
info@rijkzwaan.com
www.rijkzwaan.com

Publication date: 12/21/2016

 


 

Other news in this sector:

2/20/2017 Cucumber named 'flavor of the year'
2/16/2017 European first: heart-shaped Cantaloupe and watermelons
2/16/2017 Quebec Produce Marketing Association releases Chilean fruit guide
2/16/2017 US: Syngenta gets ready for a new generation of growers
2/15/2017 CAN (AB): Financial software for greenhouse vegetable growers
2/14/2017 BelOrta introduces engaging, playful packaging concepts
2/14/2017 Strawberries packaged as chocolates
2/14/2017 UK aquarium asks for lettuce donations to help their sea turtles
2/13/2017 New Dole Go Berries! targets healthy snacking on the go
2/7/2017 Almeria tomato sparks interest of Japanese TV
2/3/2017 South African teachers welcome "Virtuous Circle" project
2/3/2017 Updates at Harris Seeds
2/2/2017 Are bumblebees the Oompa Loompas of your greenhouse?
2/2/2017 A closer look at e-commerce in the seed industry
2/1/2017 US (GA): New UGA facility to launch new food products
1/31/2017 CAN (BC): $2.3 million for development of innovative food products
1/26/2017 Australian growers create collective brand to market produce
1/26/2017 Tesco’s “Perfectly Imperfect” line introduced to Central Europe
1/26/2017 USHBC kicks off new blueberry availability campaign
1/26/2017 Ontario Greenhouse Vegetable Growers marketing program ready