New packaging design for BerryFresh

BerryFresh is available year-round, in an extensive and increasing range. Sales are growing steadily as a result of consistent product quality, new tasty varieties, and societal impulses towards healthy eating –both during meals and when snacking. Soft fruit has evolved from an exclusive specialty to a daily treat for today’s discerning consumer.

In the light of these developments, the company has re-assessed the packaging requirements that will prepare BerryFresh for a healthy future.

They have developed new labels, topseals, shakers and punnets to reflect a unique market move: higher quality coupled to an expanding range. Improved functionality and consumer convenience includes resealable topseals and shakers, for those in-between snacking moments, and the flexibility to include new varieties as and when they appear.

The benefits of resealable packaging are unquestionable: they improve efficiency whilst maintaining quality and prolonging shelf life. Beyond convenience, resealable packaging reduces waste, preserves freshness and allows for easy access and easy transport. The charming blueberry shaker was a winner @ Fruit Logistica and got all the attention it deserved.

The new design looks fresh and has some fun in it, while still retaining the aspect of both nature and freshness. It includes the image of a hand picking fruit, because our berries are delicate fruits that need to be handled with care and are also perfect as an on-the-go snack.

For more information:
Sarah Hellemans
BerryFresh
Tel: +32 3 317 06 67
Email: Sarah.Hellemans@specialfruit.be