Second edition of European Vegetables Strategies 2015 looks at the key trends in the European consumer market for fresh vegetables. Its aim is to assist Europe's leading fresh vegetable operators to develop new sales and marketing strategies to win new sales.
How to grow demand of fresh vegetables in Europe is the key theme of European Vegetable Strategies 2015, the fresh vegetable conference for Europe’s vegetable industry professionals which takes place in Brussels on 6/7 May 2015.
Programme topics at a glance
- Let's grow consumer demand: new strategies to win more sales
- Fresh vegetables 2025: what do shoppers of the future really want?
- Improving the shopper offer: new food retail formats target fresh
- Taste matters: the search for perfection in taste
- Buying with brains: human psychology and physiology determines shopping choices
- Trend watch: the new winners in the fresh vegetable market
- Exploring alternatives: get more growth from established market sectors
- PLUS Breakout sessions:
- Expanding the category into fresh juices
- Generation Y: learning the language of the new consumers
- EVS kicks off with an informal Get-Together evening on 6 May - your chance to meet with other delegates and enjoy a fine glass of Belgian beer!
Delegates can register at the Early bird rate and save 20 per cent on the standard delegate rate. More than 200 decision makers from Europe’s fresh vegetable business are expected to attend EVS2015. Register today and don't miss out on the opportunity to network and make new business contacts too.
City centre venue
European Vegetable Strategies takes place at Le Plaza in Brussels on 6-7 May 2015. The hotel is conveniently located in the vicinity of the Grand Place and other Brussel's popular tourist attractions. The Rogier metro station and the Brussels North train station are 500 metres away. Brussels Airport is 16 kilometres away.
For more information
European Vegetable Strategies event team
tel: +44 20 7501 3707 (Eurofruit/FPJ)
tel: +49 211 9910410 (Fruchthandel)