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US (NY): Nature Fresh Greenhouse Education Center stops in JC

NatureFresh Farms, Wegman's largest suppliers in produce, stopped in Johnson City Thursday to educate customers on how they grow their food. The mobile Greenhouse Education Center, GEC, has been touring eastern North America informing consumers about the vegetables they supply to retail stores. Mitchell.....

The story behind Nature Fresh' Tomz

Tomz have taken the produce industry by storm. Launched in June of 2016, this line of snacking tomatoes is defined by a focus on flavor, consistency and quality.“Who’s Tom? He grows some awesome tomatoes!” is a quote Herman Fehr of NatureFresh hears fairly frequently when sampling Tomz tomatoes, as they.....

E-book delves into vertical farming electronics

Tying into the first EBook from Mouser Electronics, Mouser and Grant Imahara of MythBusters’ fame now explore the up-and-coming realm of urban farming. The Empowering Innovation Together initiative takes readers on a quest for new knowledge where they can see a direct connection between ideas and products,.....

US (TN): Workshops to help direct marketers of vegetables

Knowing whether you’re making money is critical to the success of any farm business says Hal Pepper, financial analysis specialist with the University of Tennessee Center for Profitable Agriculture. This is especially true for those direct marketing fresh vegetables.“How to Know If Your Direct Marketing.....

This is what Chinese consider a hot tub

The Netherlands has the Dutch Cucumber Sorting Championship; in the UK they battle for growing the largest vegetables and in China you can be the best at eating peppers whilst sitting in a bath of them.The title of "Pepper King" was fought for this weekend for the first time in the Chinese province of Hunan......

Food bloggers weigh in on the hottest food trends

Full Tilt Marketing recently surveyed 37 food bloggers from across the country to get their perspective on what they view as the hottest food trends. From what’s in to what’s out – food bloggers weighed in.“When it comes to consumer trends, food bloggers offer a unique perspective,” stated Full Tilt managing.....

Export markets to Taste Australia through massive trade drive

Hort Innovation launched the biggest ever trade push in Australian horticulture’s history with an ambitious plan to significantly grow exports by 2025, complementing an investment of more than $10.5M into trade activities over the next year.Officially announced by Assistant Minister for Agriculture and Water.....

US: New Food and Farm Facts Book on sale

The new Food and Farm Facts book, map and pocket guide, produced by the American Farm Bureau Foundation for Agriculture, are now available.“Food and Farm Facts provides the opportunity to learn about the many ways modern farmers produce food to meet the needs of today’s consumers. I hope it also puts into.....

US (NY): Urban farm grows ugly greens in Brooklyn

Good greens don’t have to ‘look’ pretty. Even ‘ugly’ produce is just as delicious. This is something Gotham Greens has discovered through its recent Ugly Greens movement. What may have once been considered unmarketable produce was enjoyed by the staff at work or home instead. “We’d enjoy them as part of a.....

Wall Street Journal digs into produce trends

What makes produce trend? Wall Street Journal writer Karen Stabiner sought out to answer that question in the newspaper’s latest food trend story, “Forecasting the Next Food Fad: Are ‘Kohlrabi’ and ‘Yacon’ the Next Kale?” published on July 27.The author reached out to Karen Caplan, president and CEO of.....

Fresh herbs: from seasoning to marketing tool

Herbs can convey an emotion more than anything else, and herb suppliers are well aware of that. At the same time, there’s a certain scarcity on the market. How do suppliers position their herbs? And which are this season’s seasoning? We’ve asked producers of potted and freshly cut herbs.Plukkruidje: Premixed.....

Video: New Zealand horticulture from seed to plate

One of the themes at last week’s Horticulture Conference was sustainability. To illustrate this, a mini documentary video was produced and released; you can view the video below.A number of the conference speakers highlighted the divide between the rural and urban sectors, focusing on the lack of.....

“Taste of Sweet Palermo takes Indonesian consumers completely by surprise”

Is it a big spicy chili pepper? When the Sweet Palermo product was launched in one of the supermarkets within Indonesia’s Ranchmarket grocery chain, customers were hesitant to take a bite at first. When they did, the sweet flavour took them completely by surprise. The bell pepper is not yet well known in.....

US: Congress takes first step to preserve WIC FMNP

Farmers markets and recipients of the Supplemental Nutrition Program for Women, Infants, and Children (WIC) won a victory last week when the U.S. House of Representatives Committee on Appropriations release its provisional (or “marker”) agricultural appropriations bill which preserves funding for the WIC.....