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Marketing


Here's why you should be using social media for your farm

In farming circles, the phrase “social media” tends to elicit deep sighs and changes in the subject rather than excitement.Using social media for marketing can seem like a frivolous pursuit, and that skepticism is accelerated by myths about social media marketing like, “I have to be extroverted” or “nobody.....

webinar, April 25

US (CA): Learn, connect and compete in export markets

The California Department of Food and Agriculture, in coordination with the Western United States Agricultural Trade Association (WUSATA) will be holding a webinar on federal market development programs designed to assist California companies in expanding export sales.The webinar will be held on April 25th.....

US: Monsanto surpasses pollinator habitat goal

Monsanto announced that it has reached key milestones in protecting species and promoting sustainable landscapes, two major components of its biodiversity strategy.In fiscal year 2016, Monsanto established 72 habitats at company sites across the U.S. for monarch butterflies and other pollinators. The company.....

“Soft fruit sales clearly increased because of yoghurt concept”

“As a wholesaler, we are known for delivering products that ensure our customers in the fresh produce sector can differentiate and offer added value. Because we mostly focus on better retailers and catering businesses, we can see certain new product combinations catching on. For instance, we recently added.....

May 13, Hillsborough

US (NJ): NAPAR's 18th annual Pete Class Memorial Golf Tournament

NAPAR’s annual golf tournament honoring the memory of produce industry stalwart Pete Class, former CEO of the Class Produce Group, is less than a month away. More than 100 golfers from the industry will tee off at Royce Brook Golf Club in Hillsborough, NJ, in a shotgun start at 8:30 in the morning. The round.....

UK: NFU president welcomes Kendalls to Stoneleigh Park

NFU President Meurig Raymond welcomed marketing and PR consultancy Kendalls to its new offices at Stoneleigh Park this week at a celebratory networking reception hosted at the Royal Agricultural Society of England’s council chamber.Andrew Kendall addresses the guests in front of a familiar picture at the.....

Here are some seasonal recipe ideas for the farmers market

The peak of produce season is just around the corner, and sometimes offering a recipe card is just the inspiration customers need to pick up that extra item from your vendor or stall.Check out these downloadable recipes developed by the University of Minnesota, using peak seasonal produce available at.....

Carrefour Romania launches farming cooperative

Carrefour Romania has just launched the Vărăști Carrefour Farming Cooperative – a first for the country. It is the first cooperative of its kind to be supported by a retailer. The initiative bridges the gap between Romanian customers and farmers, selling extremely high-quality products and.....

How to succeed with your farm brand

To get your foot in the door for your market and then grow within that market, you need a brand that sticks.What is a brand?A lot of new business owners and farmers think a brand is the name of the farm, the logo, and a couple of business cards. A true brand impacts every single interaction that your farm.....

Landgard increases marketing activities to promote products of German producers

“Made in Germany“ most popular indication of origin in the world

Over 43,000 consumers in 52 countries have decided: “Made in Germany” is the most popular indication of origin in the world. According to a recent study, this label is synonymous with quality and its products adhere to high safety standards.Landgard, Germany's leading marketing organization, has devoted.....

Herb displays synonymous with spring in Sweden

While on a trip to Italy to visit one of his suppliers, Roland Nilsson from Hebe saw the different herb plants, some of which he was familiar with, some of which he wasn't, and became inspired. Once he got back to Sweden he put a plan in action to offer the hearty herbs to Swedish consumers so they could.....

UK: Debating the role of technology in future food supply

Will technology help feed the world? Is there room for organic small farming in agricultural intensification? These were just some of the questions that arose in the Syngenta Future of Food debate with the London Evening Standard held at Somerset House, London.Panel members (L-R): Alex Steel, Peter Sargeant,.....

Canada: Celebrating 40 years of Foodland Ontario

For 40 years, Foodland Ontario has been making it easier for families and consumers to identify and enjoy Ontario's locally-grown and harvested foods.Jeff Leal, Minister of Agriculture, Food and Rural Affairs, was at Longo's grocery store to mark Foodland Ontario's 40th anniversary and encourage customers to.....

US (NJ): Federal funding for promotion of local ag products

The New Jersey Department of Agriculture is now accepting applications for 2018 United States Department of Agriculture Specialty Crop Block Grants. “We welcome the opportunity to provide this federal funding for the research and promotion of specialty crops, which include fruits, vegetables, trees, plants.....