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Marketing


Jordanian fruit and vegetable exporters visit Fruit Logistica

Between 5 and 10 February a group of 8 farmers & exporters from Jordan participating in one of CBI's export coaching projects visited Berlin. While in Berlin they visited fresh produce trade show Fruit Logistica, where they got the opportunity to introduce themselves and Jordan to the EU market and meet.....

US infographics show fruits and vegetables that are in season

Plan to purchase your fruits and vegetables during their peak seasons, and you'll not only enjoy them more, you'll save money while maximizing nutrition.Buying in season makes all fruits and vegetables more enjoyable—and that’s not the only benefit, according to NYC-based registered dietitian Lisa Hayim......

Werder Frucht GmbH starts the cucumber season in week 8

Germany: Starting signal for regional salad and mini cucumbers

In the greenhouse in the Werder Frucht company in Bralitz (near Bad Freienwalde) in the state of Brandenburg, the harvest for salad and mini cucumbers for the 2018 season has begun. This year a profitable and successful season for cucumbers is again expected.At the Bralitz site, cucumbers of the "Prolog" and.....

Sustainability, digitization, internationalization and exciting concepts and licenses for retailers

Landgard persuades its visitors with innovative marketing ideas

After three eventful trade fair days, the growers, retail partners and Landgard itself all agree: In 2018, Fruit Logistica more than lived up to its reputation as the world's leading trade fair for the fruit industry.Immediately upon entering the Messe Berlin through the North Entrance, tens of thousands of.....

US (CA): Talley Farms names new sales manager, Derek Sass

Talley Farms, a fourth generation family farming operation located in California’s Arroyo Grande Valley, has named produce industry veteran Derek Sass as sales manager for the company, which this year celebrates 70 years of farming in the fertile region near the central Pacific coast.“We are pleased to.....

New snacks and fresh-cut products in Berlin

PHOTO REPORT Considering that the FLIA 2018 awards are assigned based on the votes expressed by Fruit Logistica visitors, the fact that a coconut-based snack won the first place is indicative of what people prefer compared with other innovative products.The tendency to prefer practicality is no news: Italy, for example,.....

BerryWorld unites businesses under single identity

In 2014, BerryWorld began a rebranding exercise in response to the business’ growth. As Wil Beekers, European CEO of BerryWorld Group explains, “our focus in 2014 was to unite the businesses under a shared name and multi-coloured BerryWorld identity. This saw the Eurafruit business become BerryWorld South.....

Double Diamond Farms hires new marketing specialist

Double Diamond has hired a new Marketing Specialist, Graham Hamilton, to expand on the company’s marketing structure and content plans, starting with its newly-launched blog that zeroes in on educational opportunities.Chris Mastronardi, CEO, Double Diamond Farms, comments: “Double Diamond is increasing.....

US: New beet salsa product hits the shelves

Just when you think you’ve seen all the pioneering ways to present beets, Love Beets have launched a new product, Beet Salsa. Timed with the SuperBowl rapidly approaching, Love Beets have created what they say is a twist on a classic, incorporating fresh green pepper, onion, jalapeno, and cilantro to make a.....

Lef Farms

US (NH): New clamshell packaging to meet customer demand

Lēf Farms is excited to introduce its newly designed clamshell packaging. While the contents of its packages won’t be changing, lef has adopted this much more popular packaging format by going to clamshells.“There’s no doubt that everyone loves our baby greens that, up until now, were available in.....

"Focus on complete dishes instead of on separate products"

How is the Dutch vine tomato represented? ‘We inspire visitors with our live cooking demonstrations, where a range of products, flavours and textures bring out the best in each other,’ says Wim van den Berg.At the Fruit Logistica, Prominent and Door Partners can be found in Hall 1.2, at stand A16 in the.....

Freshfel Europe endorses adoption of social media

In the era of global digital business, the European fruit and vegetable sector is embracing social media as a resource of limitless connections. Now moving away from its infancy, social media has emerged as an essential economic tool to connect businesses to other stakeholders, to their consumers and to new.....

Dutch chef cooks with tomatoes

Another tasty novelty for Fruit Logistica: Herman den Blijker will be at the Axia Vegetable Seeds stall on Wednesday and Thursday. He will be making recipes from the new cookbook they are developing together. And of course it's all about...tomatoes.The Axia Vegetable Seeds team loves tomatoes and has found.....

To drive kids’ fresh produce consumption

US: Eat brighter! initiative extended through 2021

The eat brighter! initiative, which leverages the strength and influence of the Sesame Street brand and characters to increase fresh produce consumption, has been extended through 2021. Produce Marketing Association (PMA), Partnership For A Healthier America (PHA), and Sesame Workshop (the nonprofit.....