Dieffenbach's Potato Chips Inc., based in Womelsdorf, has achieved a significant milestone with its Uglies Kettle Chips brand, having diverted 25 million pounds of non-standard potatoes to produce its upcycled snack line. The initiative addresses the issue of the 26% of US produce discarded due to aesthetic imperfections, contributing to a reduction in food waste.
Dwight Zimmerman, the vice president of sales and marketing, emphasized the company's commitment to transforming less-than-perfect potatoes into a product that benefits farmers, the community, and the company's sustainability goals. "We are turning something ugly into something beautiful, creating a win for farmers, the community, and our company," Zimmerman stated.
He further highlighted the brand's mission to support farmers and combat hunger through the utilization of these potatoes, underscoring the dual benefits of waste reduction and support for agricultural communities. "It's exciting to be an upcycle-certified brand with a mission-driven purpose at its core to reduce food waste while also helping farmers and fighting hunger," Zimmerman added, celebrating the positive impact of utilizing 25 million pounds of "ugly potatoes" for their kettle chips.
Source: lvb.com