Della Fetzer is a plant biologist and first-time entrepreneur based in Holland. She’s also the founder of Rebel Cultures, the startup behind a new technology that will help commercial greenhouses to grow thousands of identical, disease-free plants. The company says this technology has the potential to increase profit margins more than any method now available while also revolutionizing the industry.
Della Fetzer, currently engaged in developing a new device and method for local, cost-effective plant tissue culture production, is focusing on offering production trials of domestic, traditionally produced plant tissue culture to growers and for conservation projects. The endeavor aims to scale rapidly while adding value to the market and developing a library of protocols. Following the establishment of fully developed protocols, the next step involves creating a device to support the method, known as the plant replicator.
The origin story behind Rebel Cultures traces back to Della's background as a former director of a plant tissue culture laboratory. She highlights the lab's purpose in rapidly scaling plant production, emphasizing the exponential multiplication potential of plants through tissue culture techniques. This method enables the propagation of numerous plants from a single source, leveraging specific hormones and phytonutrients to stimulate growth and achieve exponential multiplication, a process impossible through traditional seed propagation.
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