Ellepot has presented Pindstrup as their new strategic partner for the Russian horticultural market. Combined, the two Danish companies intend to create the ‘winning formula for the future’ for customers within the Russian greenhouse propagation sector.
For the past few years, the demand for sustainable and customized propagation products has significantly increased in Russia. Customers have focused on solutions and products with more natural, sustainable production methods with zero plastic pollution in nature. Pindstrup, the largest producer of substrates in Russia, has been looking for ways to take advantage of this new and greener way of thinking.
About the new partnership, CEO of Ellepot Lars Steen Pedersen explains: “We are very happy that Pindstrup will be our partner for the Russian market. Due to increasing interest in our products, we needed qualified local support to service and support the Russian market with high-quality products. With Pindstrup Russia, we found a strong partner with superior products produced in Russia, and a local mindset with great experience within the industries we operate in such as fruits, flowers, vegetables and forestry.”
Pre-made Ellepots with peat mixes
The new partnership gives Pindstrup and Ellepot new opportunities in the Russian market. As part of the strategic cooperation, Pindstrup Russia will offer Ellepot’s fully integrated propagation system, including Ellepot machines, papers and trays. And as an extra service and business opportunity, Pindstrup will produce and sell pre-made Ellepots with high-quality substrates from Pindstrup for customers in Russia.
The CEO of the Pindstrup Group Jan Astrup explains: “The Ellepot and Pindstrup products complement each other very well, and create a unique and customizable propagation solution. Growers can now cultivate with a much higher flexibility in their production. With Ellepot’s wide range of degradable propagation papers and trays, and our specially treated and enriched substrates, we can supply customers with the winning formula for the future, resulting in even better plants with higher yields."
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