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UAE: Vertical farm signs restaurant distribution deal

The GCC’s first commercial vertical indoor farm, Badia Farms, is now the first local brand to have their products be distributed by Classic Fine Foods. This partnership will extend the farm’s reach to the premium restaurants and HoReCa trade across the UAE, as Classic Fine Foods caters only to the country’s top food destinations.

Badia Farms - which was officially inaugurated March 1st, 2018 by His Excellency Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of Climate Change and Environment - grows an extensive range of post-organic micro-greens and baby leaf herb varieties in a controlled indoor environment, using hydroponic technology. As the farm’s distributor, Classic Fine Foods will be the logistical partner, delivering its products to chefs across the UAE.

Omar Al Jundi, founder and Chief Executive Officer at Badia Farms said: “Classic Fine Foods is a company that shares our values for quality food, grown using the most sustainable and eco-friendly practices. We have received incredible feedback from chefs so far, who are extremely passionate about our products and our methods – that can’t be matched with imported produce.

“We have started a new wave of farming technology in the region, with a vision to shape the future of how we grow our food. We are delighted that through this partnership we are able to deliver our leafy greens to more chefs’ tables across the UAE.”

Classic Fine Foods represents premium products from across the globe, with over 25 years experience in the industry. The company serves five-star hotels and high-end restaurants across the Middle East, Asia and Europe. Classic Fine Foods will be distributing Badia Farms’ greens in Dubai’s top restaurants and hotels, including Ruya, Jumeriah Beach Hotel, Renaissance Hotel and The Address Boulevard, among many others.

Commenting on the partnership, Thomas Leroy, Regional Director for the Middle East at Classic Fine Foods, said: “We are always on the lookout for the finest and freshest food suppliers. It is extremely rare in our region to have a farm on our doorstep that can grow quality, fresh produce in a sustainable way. Working with Badia Farms we can substantially cut down the travel time of fresh produce while extending our offering to the region’s top restaurants with Badia Farm’s unique varieties.”

The farm produces an extensive range of micro-greens and baby leaf herb varieties which adds complex flavours to salads, main dishes, sandwiches and soups. The micro-greens, including arugula, kale, radish, red cabbage, basil, coriander and mustard, are packed with antioxidants and rich in nutrients.

For more information:
Badia Farms

Publication date: 5/31/2018



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