Responding to consumer demands for innovative, locally grown, clean greens, Whole Leaf as a part of The Star Group, is preparing to initiate Phase Two of its “Inspired Greens” greenhouse program.
The initial $30 million project, which was completed in May 2017, introduced new greenhouse technology from around the globe. The Star Group worked on the project for more than two years, bringing together the top lettuce technology from Asia, Europe, and North America.
“New varieties, new growing technology, and new packaging are all part of our commitment to being the most innovative company in the produce industry, and all grown pesticide free,” said David Karwacki, Chief Executive Officer of The Star Group of Companies. “The “Inspired Greens” project was a major commitment to a new approach for greenhouse lettuce that has never been done in North America. Now, based on feedback and response from our customers, we’re preparing to expand this unique operation and move toward production of 20 million heads per year.”
According to the company, the “Inspired Greens” greenhouse is on target to grow 11 million heads in its first year, as it ramped up production and refined growing practices to ensure efficient production of lettuce throughout the year. With the massive scale of this growing operation, the company typically has one million heads in production at all times.
Whole Leaf will continue to produce a blend of varieties – including a Multileaf Trio, Butter, Batavia, Oak and Romaine – under the “Inspired Greens” brand, and the company said there are packaging options available to meet the needs of grocery chains and retail consumers.
“We are always thinking about giving consumers a great eating experience. Who knew lettuce could have such great taste. You don’t even need dressing!” said Karwacki.
Visit Star Produce at booth #1031 at CPMA.
For more information:
Jessica Wells
Star Produce
Tel: +1 (306) 385-7462