Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Italy: Quality is essential to be successful

"Our objective is to increase our presence in the domestic and foreign retail sector. We had already tried it in the past, but the market was saturated with traditional productions. We now want to focus on the fact that we hold the organic certification. In Berlin, we met with the protagonists of the European retail chain," explains Girolamo Mirra (in the photo below), manager of the Carlo Mirra cooperative in Eboli (SA).

The company has been growing vegetables on 30 hectares in the Sele Plain for four generations. Ten are used for protected crops while the rest is open fields. The main products are baby leaves, aubergines, courgettes and tomatoes, but the focus is on courgette flowers.

The company's flagship product is courgette flowers, on display at Fruit Logistica 2018.

"Courgette flowers are very popular in Italy, especially now that we hold the organic certification. They are available between late March and early November. Baby leaves are popular abroad (rocket, baby spinach, parsley and a few aromatic herbs) and are available all year round. Packaging remains essential: while it is only marginal abroad as we work with our customers' brands, it needs to be innovative on the domestic market."

Quality remains pivotal. "We need to deal with countries such as the Netherlands, Germany and England as well as with Denmark and Sweden. Northern European countries care a lot about food security and require very high quality standards. Foreign demand is active all year round except for summer, when these countries tend to prefer local productions."

Rocket six days after harvesting. The long shelf-life is due to the quality of the produce and to the careful processing.

In Berlin, the company showcased a wide range of its products. Six days after harvesting, rocket still looked good (see photo above). According to Girolamo, this is due to the careful processing and favourable soil and weather conditions.

"In addition, we have good water resources and an ideal microclimate, as the mountains that surround the area block the cold fronts from the north."

Over the past few years, the range has widened to include parsley, which is available throughout the year both loose and packaged.

Contact Information:
Girolamo Mirra
Carlo Mirra - Società cooperativa agricola
via Serracapilli, 90 - Eboli (SA)
Cell.: +39 393 5443724

Publication date: 2/19/2018



Other news in this sector:

6/22/2018 Oppy names MacDonald and Gardner to new director roles
6/22/2018 Competition Commission of India okays Bayer-Monsanto merger
6/22/2018 US: FFA and ASTA sign memorandum of understanding
6/22/2018 Codema appoints managers to Wevab unit
6/21/2018 Grow-Tech, Quick Plug and Omni Growing Solutions unite as Quick Plug Global
6/21/2018 "By using foil, gutters last longer"
6/21/2018 NL: De Ruiter Experience Center now also showing bell peppers
6/21/2018 Gotham Greens raises $29 million in growth equity funding
6/21/2018 "This was quite a big challenge"
6/20/2018 Canadian cannabis industry in high spirits
6/20/2018 US (TX): Shan appointed director of IPGB at Texas A&M University
6/19/2018 Netherlands: Fall Creek purchases Driesvenplant nursery
6/19/2018 How does the future look for bell peppers?
6/18/2018 Autogrow welcomes technology focused CFO
6/18/2018 Australia: Hort Innovation announces new CEO
6/18/2018 Extra assistance allows people with disabilities to work in greenhouse sector
6/15/2018 Vietnam: Agricultural Counsellor Arie Veldhuizen awarded honorable Medal
6/15/2018 CAN (BC): Sunlight Supply’s new owners making moves in Vancouver
6/15/2018 Village Farms International elects directors
6/13/2018 “The greenhouse is a tool in realizing the best ROI”