Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Italy: La Linea Verde conquers new markets

2018 already seems to be a good year for La Linea Verde after an excellent 2017 with an estimated turnover of €238 million (6% higher than 2016). As of January 2018, the Italian company specialising in fresh-cut, ready-to-eat, extracts, fresh soup and other high-added-value products has become a supplier for French supermarket chain Intermarché. Products are shipped both from the headquarters and from the Spanish facility of Tudela.

La Linea Verde started working in Spain in 2007 through investment company Vegetales Línea Verde Navarra and has also reached an agreement with Elaborados Naturales for the acquisition of the Lodosa production site, which specialises in the production of sauces, Russian salad and sandwiches.

The plan to develop abroad also extends to Eastern Europe with the objective of supplying the area with high-quality products throughout the year. This is why La Linea Verde has recently set up a commercial and fresh-cut production facility in Serbia, which will also supply Russia.



In Spain, La Linea Verde already supplies Mercadona supermarkets with fresh soups shipped from the Italian facility as well as fresh-cut products supplied by the Spanish one. This growth will have positive effects on employment as well, as the company is looking to hire operators.

Wider assortment
At Fruit Logistica 2018, La Linea Verde showcased its extract and fresh vegetable cream range.



After having analysed consumer preferences, La Linea Verde is also redesigning the packaging of its salad mixes - a new solution is being developed that is resealable and that will not squash the product.

A message for you
A special St. Valentine's Day packaging was also developed and associated with a Facebook and Instagram marketing campaign that also included a recipe.





Packaging with the "Sì alla Bontà" (Yes to Goodness) and "Sì alla Freschezza" (Yes to Freshness) logos was also introduced. An innovative technique was used as the plastic is printed and therefore no label is used.

For further information: www.lalineaverde.itwww.dimmidisi.it

Publication date: 2/21/2018

 


 

Other news in this sector:

6/22/2018 Oppy names MacDonald and Gardner to new director roles
6/22/2018 Competition Commission of India okays Bayer-Monsanto merger
6/22/2018 US: FFA and ASTA sign memorandum of understanding
6/22/2018 Codema appoints managers to Wevab unit
6/21/2018 Grow-Tech, Quick Plug and Omni Growing Solutions unite as Quick Plug Global
6/21/2018 "By using foil, gutters last longer"
6/21/2018 NL: De Ruiter Experience Center now also showing bell peppers
6/21/2018 Gotham Greens raises $29 million in growth equity funding
6/21/2018 "This was quite a big challenge"
6/20/2018 Canadian cannabis industry in high spirits
6/20/2018 US (TX): Shan appointed director of IPGB at Texas A&M University
6/19/2018 Netherlands: Fall Creek purchases Driesvenplant nursery
6/19/2018 How does the future look for bell peppers?
6/18/2018 Autogrow welcomes technology focused CFO
6/18/2018 Australia: Hort Innovation announces new CEO
6/18/2018 Extra assistance allows people with disabilities to work in greenhouse sector
6/15/2018 Vietnam: Agricultural Counsellor Arie Veldhuizen awarded honorable Medal
6/15/2018 CAN (BC): Sunlight Supply’s new owners making moves in Vancouver
6/15/2018 Village Farms International elects directors
6/13/2018 “The greenhouse is a tool in realizing the best ROI”