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Spanish company launches tomato specialty varieties

"Eating habits and needs are changing across the world. The consumer wants to try new things and make sure they are eating tasty and healthy meals," said a representative of Granada La Palma.

In this year's edition of Fruit Logistica, the Granada-based company will surprise its customers with two new tomato varieties: Essentia (Semillas Fitó) is a strawberry cherry tomato with a heart shape, firm, crisp and with excellent flavour; an authentic explosion of taste, full of nuances and fresh aromas.

They will also be presenting the new Adora experience (HM Clause), a chocolate marmande tomato with a powerful flavour, fleshy texture, "with a surprising colour and shape and its taste is surprising even for the most demanding palates. It has character, personality and exuberance," they say.

"These new products are the result of research and testing of more than 500 varieties, which have been evaluated in all their agronomic, organoleptic and commercial aspects. The success achieved is the result of cooperation between seed companies and the La Palma Cooperative, which has carried out tests in its R&D facilities," points out the firm's representative.

Innovations in packaging
"Currently, our consumers are concerned about safety and sustainable development. They are more aware and have access to more information. The modern consumer demands a Mediterranean diet, healthy food and convenience; they want food that is basically ready to be brought to the table. This is leading us more than ever to introducing new packaging solutions aimed at facilitating consumption at any time of the day in a comfortable and safe manner," points out the representative of Granada La Palma.

"For this reason, each campaign we are launching a selection of products with innovative packaging formats that consumers undoubtedly associate with our company, such as the cardboard-wrapped heat-sealing containers." Given their focus on healthy eating, they suggest recipes that can help enhance the healthy and organoleptic qualities of the mini-vegetables. They are modern and innovative packaging formats that add value to the taste and culinary experience."

"La Palma is not just what you see, it's what you feel"
The La Palma Cooperative is returning to Fruit Logistica with this slogan coinciding with its 45th anniversary. La Palma says it will surprise all professionals visiting its stand (C-01 in Hall 18 of Messe Berlin). "Our goal is for the visitor to taste our products, both fresh and prepared, but above all, to experience our brand, the essence of La Palma, our way of understanding agriculture," they say.

After 45 years in a cooperative, La Palma continues to grow. In fact, in this campaign, Granada La Palma has once again increased its production, reaching 75,000 tonnes over the last three years. "We have more than 650 associated producers and 1,200 workers committed to a social business model that is also environmentally-friendly and backed by thousands of families. Our cooperative model is open to the community's interest and is perfectly aligned with the latest consumer interests."

Publication date: 2/8/2018



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