The Grocery-Farming disruption

Grocery-Farming is an emerging horticulture disruption that is going to change the way we get our food. Pairing farming and selling the fruits & vegetables of the land has been taking place at roadside produce stands in rural farmland or in AgTourism Farm Experiences for a long time. However, the pairing of grocery stores and vertical farming in controlled environments is a relatively new concept.

An early pioneer in the Grocery-Farming disruption is Glenn Behrman a native New Yorker from the five boroughs. Glenn Behrman first started disrupting horticulture in the 1970’s by creating the first retail foliage stores in the heart of New York city. His foliage business grew to nine stores and he started importing foliage plants from around the world. Glenn then sold his foliage business and moved to Kanchanaburi, Thailand where he built a successful nursery business for export. After retiring, Glenn began dreaming about controlled environment agriculture and how he could disrupt the horticulture industry again. Glenn’s Growtainer portable production facility invention proved to be the birth of a new horticulture niche – Grocery-Farming. Steve Millett of Hort Americas sat down with the “Father of Grocery-Farming” at the Central Market in Dallas, Texas to discuss his story and how he is changing the grocery world.



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