"Heavy rains fell after the summer, causing floods, and we lost much of the harvest. We were not able to plant again and were therefore unable to meet demand," explains Max Bach, of Grupo Hortiberia. "In general, we have all had problems with production volumes and product quality."
Max also explains that during December there were many issues with transportation, with few returns, unreasonable prices and a general lack of available logistics services. "Everything has happened at once this campaign: low production volumes, high demand, average product quality and issues with transportation. It has all been rather chaotic!"
Max also explains that during December there were many issues with transportation, with few returns, unreasonable prices and a general lack of available logistics services. "Everything has happened at once this campaign: low production volumes, high demand, average product quality and issues with transportation. It has all been rather chaotic!"
"After the Christmas holidays, we face a strange stage, depending on the stock, although the situation will stabilise a little and prices will also go down. Now broccoli costs between 5 and 6 Euro for a 5 kg box."
In addition to other vegetables, such as various types of lettuce and celery, Hortiberia exports broccoli wrapped in film and in bulk to every European country, Russia and the Middle East, for which they use polystyrene containers with ice/ Plus allowing for long-distance preservation.
The Murcian firm commercialises broccoli under several brands, such as OLÉ and LEO, with the exception of the polystyrene packaging, which is shipped without a brand.