Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Looking back: 10 years of Kwekerij de Kabel

"To be successful you have to move with the market"

Kwekerij de Kabel is celebrating its 10th birthday. This was extensively celebrated last weekend with a food truck festival. The guests were welcomed with a tasty tomato snack, and tomato was also an important ingredient in many other dishes.


Joost Barendse and Richard Hartensveld

Differences now and then
Co-owner Richard Hartensveld looks back at the past decade with us. "Compared to ten years ago, companies are getting bigger. Entrepreneurs are looking for each other and need one another. If you look at our company, we are only a small part of the market with 18 hectares. Prominent brings together 400 hectares, and this leads to a stronger market position." Segmentation is also increasing. "Ten years ago there were 3 or 4 different tomato varieties within Prominent. Now there are 20." Another striking difference mentioned by Richard is that growers themselves are increasingly consciously involved in sales. "Growers are now taking on the commercial side professionally."


Life lesson
The most important lesson that Richard has learnt in recent years, is that you have to be open to change. "To be successful, you have to move with the market. The climate among staff, finance, customers and suppliers isn't the same as it was a few years ago. Flexibility is hugely important."


Future plans and the Westland
Richard: "Over the coming years we want to experience even more growth. If we can do this within the Westland it would be great, but the options are limited. The available plots are often small and fragmented. If you want to expand, you will have to work with four or five locations on the long term. This isn't ideal. I also think the tendency to work together with growers will continue. As Kwekerij de Kabel we are a collaboration consolidation. If we ever collaborate with a large party, internationalisation may be an option, but this isn't a goal in itself. It would really have to add something to the current company."





For more information:
Kwekerij de Kabel
0031 (0) 15 380 1775

Publication date: 11/24/2017

 


 

Other news in this sector:

1/16/2018 US (GA): Green-Tek announces new location in Baldwin
1/16/2018 UK: ICL expands technical sales team
1/16/2018 Syngenta appoints Chief Sustainability Officer
1/15/2018 Regulators stall Bayer-Monsanto megamerger
1/15/2018 US: RainSoil adds Danny Brooks as sales rep
1/15/2018 Belgian tomato producer Stoffels to expand with private equity funding
1/15/2018 Poland gets first agrifood cluster
1/15/2018 The euro: all signals on green
1/12/2018 Ukraine: Agrarian associations merge into Ukrainian Agrarian Forum
1/12/2018 Frustrated Australian growers threaten a boycott
1/12/2018 Biobest acquires equity stake in IVOG
1/12/2018 AmericanHort aligns with MPS
1/12/2018 US: Hal Blackmore joins Marrone Bio Innovations as Territory Sales Manager
1/11/2018 UK: Tesco is growing thanks to fresh segment
1/10/2018 "Expanding to 800 hectares by 2020"
1/10/2018 UK: 2019 Nuffield Farming Scholarship applications open
1/9/2018 Inocucor accelerates commercialization with $9.5 million investment
1/8/2018 Oboya acquires COFA Plastics AB
1/8/2018 Dole’s California layoffs 2018: 140 job cuts by mid-January
1/5/2018 New members added to the Beekenkamp Group's executive board