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US (NY): 2-Michelin star restaurant gets vertical farm

Farm.One​ ​announces​ ​the​ ​launch​ ​of​ ​Farm.One’s​ ​latest​ ​farm,​ ​underneath​ ​restaurant​ ​Atera​ ​in​ ​Tribeca.​ ​The farm​ ​grows​ ​rare​ ​herbs,​ ​edible​ ​flowers​ ​and​ ​microgreens​ ​for​ ​the​ ​best​ ​restaurants​ ​in​ ​New​ ​York,​ ​including​ ​a special​ ​relationship​ ​with​ ​2-Michelin​ ​star​ ​rated​ ​Atera.

The​ ​new​ ​1,200​ ​square-foot​ ​farm​ ​uses​ ​hydroponics​ ​(growing​ ​plants​ ​in​ ​a​ ​water-based​ ​nutrient​ ​solution, instead​ ​of​ ​soil)​ ​and​ ​efficient​ ​new​ ​LED​ ​lights​ ​to​ ​grow​ ​rare​ ​produce​ ​in​ ​a​ ​controlled​ ​environment,​ ​year-round. Farm.One​ ​grows​ ​over​ ​500​ ​different​ ​products,​ ​including​ ​sour,​ ​tangy​ ​Wood​ ​Sorrel​ ​Flowers,​ ​spicy​ ​red​ ​Mizuna microgreens,​ ​and​ ​a​ ​nutty​ ​“Dragon’s​ ​Tongue”​ ​Arugula.

Executive Chef, Atera with Rob Laing, CEO, Farm.One. Photo by Our Name is Farm

This​ ​is​ ​Farm.One’s​ ​second​ ​farm​ ​in​ ​Manhattan,​ ​after​ ​its​ ​initial​ ​launch​ ​at​ ​the​ ​Institute​ ​of​ ​Culinary​ ​Education​ ​in April​ ​2016.​ ​The​ ​company​ ​grows​ ​produce​ ​completely​ ​pesticide-free,​ ​and​ ​delivers​ ​only​ ​to​ ​restaurants​ ​in Manhattan​ ​and​ ​Brooklyn,​ ​via​ ​bike​ ​and​ ​subway,​ ​eliminating​ ​food​ ​miles.​ ​Farm.One’s​ ​proprietary​ ​software allows​ ​the​ ​team​ ​to​ ​manage​ ​hundreds​ ​of​ ​products​ ​and​ ​thousands​ ​of​ ​batches,​ ​all​ ​grown​ ​to​ ​order​ ​for​ ​chefs. The​ ​company’s​ ​packaging​ ​is​ ​reusable,​ ​minimizing​ ​waste.

Atera​ ​had​ ​a​ ​small​ ​farm​ ​underneath​ ​its​ ​restaurant​ ​in​ ​the​ ​past,​ ​but​ ​this​ ​new​ ​farm​ ​run​ ​by​ ​Farm.One​ ​is​ ​multiple times​ ​larger,​ ​capable​ ​of​ ​growing​ ​over​ ​1,000lb​ ​of​ ​produce​ ​and​ ​serving​ ​up​ ​to​ ​50​ ​restaurant​ ​customers. Farm.One’s​ ​other​ ​customers​ ​include​ ​restaurants​ ​Daniel,​ ​Jungsik,​ ​Le​ ​Turtle,​ ​L’Appart,​ ​Butter,​ ​Uchu​ ​and many​ ​other​ ​Michelin-star​ ​rated​ ​restaurants.

Farm.One​ ​CEO​ ​Rob​ ​Laing​ ​explains​ ​“Farming​ ​indoors​ ​in​ ​Manhattan​ ​allows​ ​us​ ​to​ ​deliver​ ​a​ ​huge​ ​range​ ​of​ ​rare produce​ ​for​ ​the​ ​most​ ​demanding​ ​chefs​ ​within​ ​a​ ​few​ ​hours​ ​of​ ​harvest,​ ​year-round.​ ​Our​ ​location​ ​eliminates waste​ ​and​ ​provides​ ​a​ ​fresher,​ ​better​ ​product.​ ​High-tech​ ​vertical​ ​farming​ ​doesn’t​ ​have​ ​to​ ​be​ ​about​ ​the​ ​same old​ ​leafy​ ​greens,​ ​it​ ​can​ ​be​ ​about​ ​excitement​ ​and​ ​delight.”

Ronny​ ​Emborg,​ ​Executive​ ​Chef​ ​of​ ​Atera,​ ​noted​ ​“In​ ​Denmark​ ​it​ ​was​ ​possible​ ​to​ ​step​ ​out​ ​the​ ​kitchen​ ​door​ ​and forage​ ​for​ ​beautiful​ ​ingredients.​ ​To​ ​have​ ​Farm.One​ ​in​ ​New​ ​York,​ ​just​ ​a​ ​few​ ​steps​ ​away​ ​from​ ​our​ ​kitchen gives​ ​us​ ​access​ ​to​ ​a​ ​huge​ ​range​ ​of​ ​rare​ ​ingredients,​ ​year-round.​ ​Stepping​ ​into​ ​the​ ​farm​ ​is​ ​happiness.”

For more information:
77​ ​Worth​ ​Street,​ ​Floor​ ​1,​ ​New​ ​York,​ ​NY​ ​10013
T:​ ​(646)​ ​883​ ​3276

Publication date: 11/16/2017



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