Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Tour de Fresh brings more than 50 salad bars to U.S. schools

This year's Tour de Fresh event, presented by The California Giant Foundation, continued the tradition of breaking records and reaching its goal to support salad bar donations through the Salad Bars to Schools program. Through a collaborative effort from riders, friends and family members, and the fresh produce industry leaders, more than 50 salad bars will be placed in schools around the country granting thousands of students access to fresh fruits and vegetables daily.



Novice and elite riders trekked 192 miles of Northern California hilly terrain for a three-day span to commemorate the values of Tour de Fresh – coming together as one team to support an endearing cause. This year presented many uphill battles, but reaching the goal of gifting more than 50 salad bars was not one of them.

"With Mother Nature taking a toll on the initial ride route, we started off this season a little rocky, but remained optimistic and kept our eyes on the ultimate prize – fundraising enough money to get salad bars into schools around the country," said Cindy Jewell, vice president of marketing for The California Giant Foundation. "I could not be more proud of the industry members, family and friends who came together to support our cause and enabled us to reach our goals."

This year's ride included new riders, routes and technology which amplified the experience altogether. Olympic cyclists Ina-Yoko Teutenberg and Axel Merckx partook in the ride to add a dose of encouragement and mentorship throughout the three days. In addition, riders geared up with tracking devices donated by Locus Traxx/Emerson which provided real-time updates on the riders' journey for family members and friends.

"It's always a pleasure to see the industry come together and rally behind a cause that affects the greater good," said Tom Stenzel, CEO and president of the United Fresh Produce Association. "With each year building off of the success from years past, I know this is a legacy we can continue to support."

Salad Bars to Schools, led by the United Fresh Start Foundation, has facilitated donations to fund more than 5,000 salad bars across the country in the last seven years to benefit more than two million students. In alignment with the Salad Bars to Schools mission, Tour de Fresh has raised nearly $500,000 to fund more than 150 salad bars to date.

Tour de Fresh is made possible with the support of its Premier Sponsors California Giant Berry Farms, Crunch Pak, Enza Zaden, JAZZ Apples, Mission Produce, Sakata, Tanimura & Antle, Tsamma, and event sponsors Americold, And Now U Know, Arctic Apples, Baja Son, CHEP, Church Brothers, C&S Wholesale Grocers, Coosemans Worldwide, Duda Farm Fresh Foods, Emerson/Locus Traxx Worldwide, EBX Logistics, Fresh Point, Fresh Produce Partners, Fruit Growers Supply, Growers Express/Green Giant, Interfresh, Lipman, Ocean Mist Farms, Okanagan Specialty Fruits, Pajaro Valley Fresh, PMA, Pro*Act, Rherig Pacific Company, Renaissance Food Group, Specialty Produce, Taylor Farms, Tessemae's, Total Quality Logistics, Watsonville Coast Produce, Western Precooling, and Zespri.

Tour de Fresh will be accepting donations through August 31. To donate, visit http://www.tourdefresh.com/riders.php. For more information about Tour de Fresh, including opportunities to sponsor or ride in next year's Tour de Fresh, contact tdf@calgiant.com.

For more information:
www.calgiant.com/cg-foundation

Publication date: 8/24/2017

 


 

Other news in this sector:

11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
11/10/2017 How trends affect shoppers
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables
10/30/2017 Commission approves new promotion programmes for EU agri-food sector
10/30/2017 Netherlands: Domino's Pizza spotlights tomato varieties
10/30/2017 Disney's Star Wars and Marvel icons to help families make healthier choices
10/30/2017 UK: Asda mix class I and II strawberries to limit food waste